About the Company:

We are a premier, rapidly growing Indian alcoholic beverage manufacturer and the country's specialist producer of fast-growing wine portfolios. Our mission is to make our categories highly affordable, approachable, and fun for the up-to-date Indian consumer through breakthrough products and distinct market strategies. With an award-winning portfolio spanning innovative fizzy variations, premium sparkling lines, and still wines, we hold strong market relevance and are looking to aggressively expand our presence in Northern India.

(Note: The company name will be disclosed to shortlisted candidates during the initial screening call).

Role Objective:

As the State Head for Uttar Pradesh, you will drive profitable business growth and develop a sustainable market for our wine portfolio across the state. This will be achieved through strategic distribution expansion, market penetration, building strong trade relationships, and executing effective commercial management.

Key Responsibilities:

1. Sales & Business Growth

· Achieve state sales, revenue, market share, and profitability targets in line with the Annual Business Plan (ABP).

· Develop territory-wise growth plans, identify new business opportunities, and proactively address sales gaps.

2. Distribution & Market Development

· Build and manage an effective distributor network while continuously expanding market coverage.

· Drive outlet penetration, secondary sales, product availability, and brand visibility across UP.

· Systematically monitor distributor performance, inventory levels, and overall market productivity.

3. P&L;, Trade Schemes & Budgeting

· Develop state-level P&L; plans and budgets covering revenue, trade schemes, operating expenses, and profitability.

· Manage trade schemes, pricing, and commercial spends within approved budgets; evaluate ROI to protect business margins.

4. Credit Control & Collections





· Ensure timely collections and strict adherence to approved credit limits and payment terms.

· Monitor outstanding receivables, overdue payments, and credit exposure to maintain healthy cash flow and working capital.

5. Team Leadership & Field Productivity

· Lead, coach, and develop the state sales team by setting clear targets and performance metrics.

· Improve field productivity through regular market visits, distributor reviews, and effective territory management.

6. Market Intelligence & Brand Development

· Continuously monitor competitor activities, pricing structures, schemes, and market trends.

· Coordinate closely with the Marketing team on approved brand activations and market development initiatives.

7. Compliance & MIS

· Ensure absolute compliance with applicable UP excise regulations and internal corporate policies.

· Track sales, distribution network metrics, scheme utilization, and key performance indicators to submit periodic MIS reports to the management.

Candidate Profile / Key Requirements:

· Education: Graduate in Business Administration, Sales, Marketing, or a related discipline. An MBA or PGDM is highly preferred.

· Experience: 10–15 years of total sales experience, with at least 3–4 years in a state-level, regional, or comparable leadership role specifically within the Alco-Bev (Alcoholic Beverages) industry.

· Regional Knowledge: Strong existing experience in the Uttar Pradesh market, with concrete knowledge of local distribution networks, route-to-market dynamics, and UP excise regulations.

· Functional Skills: Proven expertise in distributor development, managing P&L; budgets, implementing trade schemes, managing profitability, and tracking credit control/collections.

· Skills & Attributes: Strong leadership, strategic negotiation, analytical mindset, and commercial acumen.

· Location & Travel: Must be currently based in or willing to immediately relocate to Lucknow, with a willingness to travel extensively across Uttar Pradesh.

📌 State Head - Uttar Pradesh (Sales & Distribution) (India)
🏢 Resource Management Group Plus Private
📍 India