Fully remote: work from anywhere in India. No office, no relocation.

Inbound & AI Search Marketer (SEO / AEO)

Varimo | Fully remote (India; tier-2 cities welcome) | Full time | 2 to 5 years | INR 4 to 5 LPA (fixed)

About Varimo

Varimo (varimo.co) is an Indian employer of record (EOR) and payroll company, founded in 2023. We run payroll, HR, EOR and contract staffing for engineering, AI and product companies headquartered in the US and Europe. We want US founders to find us when they search Google, or ask ChatGPT, Perplexity or Google AI, how to hire in India.

The role

You will be our first inbound marketer and own organic growth end to end: SEO, AI search (AEO/GEO), content and community. You will work directly with the founders and with our dev team.

What you will do

- Build and run our SEO and AI-search plan across three clusters: EOR in India for US companies, India payroll and compliance, and contractor vs employee.

- Write and ship answer-first pages, guides and comparison pages in clean US English.

- Work with our dev team on page templates, programmatic pages (role and city) and calculators (India CTC to cost-to-employer, EOR vs entity cost).

- Answer real questions on Reddit, Quora and founder communities, without spam.

- Track rankings, AI citations and inbound demo requests, and report monthly.

Your first 90 days

- 30 days: site audit, a 50-query AI visibility baseline (ChatGPT, Perplexity, Google AI Overviews), a keyword map for the three clusters, first pillar pages live.

- 60 days:



first calculator and programmatic template live with our dev team, steady weekly publishing, genuine Reddit and Quora answers.

- 90 days: 40+ indexed pages and the first inbound demo requests.

Must-haves

- 2 to 5 years in B2B SaaS, HR tech, fintech or services content/SEO, with a page or cluster you grew (show Search Console or GA4 screenshots).

- You write clean US-English long-form and can turn Indian labor, PF/ESI, TDS and gratuity rules into plain answers.

- Hands-on SEO: keyword research, on-page, internal links, schema, Ahrefs or Semrush.

- AEO/GEO basics: answer-first formatting, FAQ schema, citation tracking in an AI visibility tool.

- Forum/community work: Reddit or Quora answers that are not spam.

- You work well with a dev team on templates, programmatic pages and calculators.

Nice-to-have

- EOR or payroll domain knowledge.

- Webflow or Next.js CMS.

- HubSpot.

What we offer

- INR 4 to 5 LPA, fixed.

- Fully remote, anywhere in India. Tier-2 cities welcome.

- Real ownership from day one and a direct line to the founders.

- Paid SEO and AI visibility tools.

How to apply

Apply here with:

1. Two links to pages you grew, plus a Search Console or GA4 screenshot for each.2. One short sample answer (150 words max) in plain US English: "Who is eligible for gratuity in India, and how is it calculated?"

Applications without the links and screenshots will not be reviewed.

Skills:- Content Writing, Keyword Research, Ahrefs, AEO, Search Engine Optimization (SEO), Google Analytics and SEMRush

📌 Inbound & AI Search Marketer (SEO / AEO), Fully Remote (India)
🏢 Varimo
📍 India