Company: Khaitan India Limited Position: Business Head – Sales (TN-01 Territory)

Location:
Tamil Nadu (HQ: Chennai / Covering TN-01 Zone) Industry: Consumer Electricals & Small Domestic Appliances Experience Required: 14 – 16 Years Employment Type: Full-time Eligibility Criteria — Mandatory RequirementStrict Notice: Only candidates with extensive, proven channel sales leadership in Ceiling Fans, Water Heaters (Geysers), and Small Domestic / Home Appliances are eligible to apply. Applications from unrelated industries (e.g., FMCG, Telecom, Building Materials, Lighting-only, or Industrial Goods) will not be considered.

About the Role
Khaitan India Limited is hiring a high-impact, seasoned commercial leader as Business Head – TN-01. This role owns the complete business volume, market share expansion, and channel distribution network across the TN-01 operating territory. The ideal skilled brings deep-rooted trade connections, distributor acquisition capabilities, and a consistent track record of driving primary and secondary sales in consumer electricals.

Key Responsibilities
• P&L; & Revenue Ownership: Drive overall top-line revenue, gross margins, and volume targets for Ceiling Fans, Geysers, and Home Appliances across the TN-01 zone.
• Distributor Network Architecture: Identify high-potential market white spaces, onboard financially sound super-stockists and direct distributors, and drive active coverage in Tier 1, 2, and 3 markets.
• Secondary Sales & Retail Penetration: Ensure steady counter throughput, track secondary liquidation,



maximize retail counter share, and prevent distributor inventory bottlenecks.
• Commercial Governance & Credit Control: Enforce disciplined trade credit policies, ensure timely collections, streamline claims settlement, and oversee distribution ROI.
• Field Team Leadership: Direct, mentor, and track Area Sales Managers (ASMs), Territory Sales Officers (TSOs), and frontline sales personnel to meet defined monthly targets and KPIs.
• Trade Marketing & Competitor Tracking: Monitor trade schemes, dealer incentives, and pricing maneuvers from competitor brands; roll out effective counter-schemes and display drives. Candidate Profile & Qualifications
•

Experience:
14 to 16 years of solid channel sales and distribution management in Tamil Nadu trade markets.
• Industry Background: Core, uninterrupted background in Ceiling Fans, Geysers, and Home Appliances is non-negotiable.
• Preferred Companies: Direct experience in companies such as Havells, Atomberg, Crompton, Polycab, Orient Electric, V-Guard, USHA, Bajaj Electricals, or equivalent peer brands. Core Competencies:
• Proven capability in establishing and scaling dealer/distributor networks from the ground up.
• In-depth commercial and geographical familiarity with Tamil Nadu electrical trade clusters and key wholesale mandis.
• Native or working fluency in Tamil and English (working knowledge of Hindi is beneficial).
• High-caliber negotiation, relationship-building, and team management skills.

📌 Business Head – Sales (India)
🏢 KHAITAN INDIA
📍 India