Role Description This full-time, on-site Search Engine Optimization Specialist role is based in Surat. The specialist will be responsible for planning and executing SEO strategies to increase organic traffic and search visibility for Shopify-based ecommerce clients. Day-to-day tasks include performing keyword research, conducting technical and on-page SEO audits, optimizing site structure and content, monitoring rankings, and analyzing performance using web analytics tools. The role also involves developing and managing link-building initiatives, collaborating with designers, developers, and content teams to implement SEO best practices, and preparing regular performance reports and actionable recommendations. The specialist will stay current with search engine algorithm updates, industry trends, and emerging tools to continuously refine SEO strategies. Qualifications
• Candidates should possess solid skills in Keyword Research and On-Page SEO for ecommerce and Shopify-based websites.




• Candidates should possess skills in SEO Audits and Web Analytics to assess site health, track performance, and generate insights.
• Candidates should possess skills in Link Building and outreach to build high-quality backlinks and improve domain authority.
• Candidates should possess familiarity with SEO tools (e.g., Google Search Console, Google Analytics, Ahrefs, SEMrush, Moz) and basic understanding of HTML/CSS for technical SEO implementation.
• Candidates should possess strong analytical and problem-solving abilities, attention to detail, and the capacity to interpret data into clear recommendations.
• Candidates should possess effective communication and collaboration skills to work with cross-functional teams in design, development, and marketing.
• Relevant experience in SEO for ecommerce or Shopify stores and a bachelor’s degree in marketing, communications, computer science, or a related field are preferred.

📌 Search Engine Optimization Specialist (Surat)
🏢 praella - Shopify Platinum Partner
📍 Surat