27 Oct
|
IgnexAI
|
Mysuru
About IgnexAI: IgnexAI is a next-generation, AI-powered digital growth and marketing consulting company that helps businesses accelerate growth, optimize operations, and deliver meaningful customer experiences. We combine artificial intelligence, data, digital marketing, and business transformation to develop innovative strategies, scalable solutions, and measurable business outcomes. Our capabilities span AI-powered marketing, performance marketing, digital transformation, marketing automation, data and analytics, CRM, and brand and creative solutions. We partner with ambitious organizations to improve marketing effectiveness, unlock new growth opportunities, and build sustainable competitive advantages in a rapidly evolving digital landscape. Role Overview: IgnexAI is seeking a results-oriented SEO Analyst to plan, execute, and optimize search engine optimization strategies across client websites and digital properties. The successful candidate will help improve organic search visibility, increase qualified website traffic, and support lead generation and conversion objectives. The role requires a strong understanding of keyword research, on-page and technical SEO, content optimization, link building, and web analytics. The candidate will collaborate with content, development, and digital marketing teams to identify growth opportunities, resolve SEO issues, and deliver measurable improvements in organic search performance.
Key Responsibilities
SEO Strategy and Keyword Research:
· Conduct keyword research to identify relevant search terms, search intent, content opportunities, and keyword gaps.
· Develop keyword mapping strategies aligned with target audiences, business objectives, and customer journeys.
· Perform competitor SEO analysis and identify opportunities to improve organic visibility.
· Support the development and execution of SEO roadmaps for client websites. On-Page SEO and Content Optimization
· Optimize website pages, titles, meta descriptions, headings, URLs, internal links, and image attributes.
· Review and improve website content for relevance, search intent alignment, readability, and organic performance.
· Collaborate with content writers and marketing teams to develop SEO-friendly landing pages, blogs, and website content.
· Identify content gaps and recommend content improvements, updates, and new topic opportunities. Technical SEO
· Conduct technical SEO audits to identify issues affecting crawlability, indexability, site structure, and organic performance.
· Monitor and troubleshoot XML sitemaps, robots.txt, canonical tags, redirects, broken links, and duplicate content.
· Assess Core Web Vitals, mobile usability, page performance, and structured data implementation.
· Coordinate with development teams to implement recommendations and validate fixes.
· Apply current search engine guidelines and SEO best practices. Off-Page SEO and Link Building
· Plan and execute ethical link-building and digital outreach initiatives to acquire relevant, high-quality backlinks.
· Analyze backlink profiles to identify opportunities, risks, and competitor link-building strategies.
· Support digital PR, content-led link acquisition, and authority-building initiatives.
· Monitor backlink quality and maintain compliance with search engine spam policies. SEO Analytics and Performance Reporting
· Monitor organic traffic, keyword visibility, impressions, clicks, click-through rates (CTR), and landing-page performance.
· Use Google Search Console, Google Analytics 4 (GA4), and other SEO tools to measure performance and identify trends.
· Track organic leads, conversions, and relevant KPIs wherever reliable conversion tracking is available.
· Prepare regular SEO performance reports with actionable insights and recommendations.
· Investigate performance fluctuations and recommend corrective actions. Competitor Analysis and Continuous Improvement
· Track search engine algorithm updates, industry developments, and emerging SEO practices.
· Conduct competitor benchmarking across content, technical optimization, keyword coverage, and backlink acquisition.
· Recommend data-driven improvements to strengthen organic growth and search visibility.
· Explore AI tools to improve SEO research, analysis, content workflows, and reporting while maintaining quality and accuracy. Client and Team Collaboration
· Work with content, development, performance marketing, and analytics teams to execute integrated strategies.
· Communicate SEO findings, project progress, and recommendations to internal stakeholders and clients.
· Manage multiple SEO projects, prioritize tasks, and meet agreed deadlines.
· Document audits, recommendations, implementation status, and performance outcomes. Required Skills and Qualifications
· Strong understanding of SEO fundamentals, including keyword research, search intent, on-page optimization, and organic growth strategies.
· Practical knowledge of technical SEO audits, crawling, indexing, site architecture, and website optimization.
· Experience with link building, backlink analysis, and competitor research.
· Proficiency in web analytics, performance measurement, and SEO reporting.
· Familiarity with Google Search Console and Google Analytics 4.
· Working knowledge of SEMrush, Ahrefs, Screaming Frog, or equivalent SEO platforms.
· Strong analytical thinking, problem-solving skills, and attention to detail.
· Ability to interpret data and translate findings into actionable recommendations.
· Valuable written and verbal communication skills.
· Ability to collaborate on-site and manage multiple assignments effectively. Preferred Qualification:
· Basic understanding of HTML, CSS, JavaScript, and website content management systems.
· Knowledge of Core Web Vitals, schema markup, structured data, and technical website diagnostics.
· Familiarity with content management platforms such as WordPress.
· Exposure to conversion tracking, landing-page optimization, and lead-generation campaigns.
· Awareness of AI-assisted SEO workflows, generative search experiences, and evolving search engine practices.
· Experience working with multiple client accounts or digital marketing agencies. Education &
Experience:
A bachelor’s degree in Marketing, Digital Media, Business Administration, Data Analytics, Computer Science, or a related discipline, or equivalent practical experience. Relevant hands-on SEO experience is preferred. Candidates with strong SEO fundamentals and demonstrable practical skills may also be considered. Key Performance Indicators (KPI's) Performance will be evaluated against agreed objectives, client requirements, and project scope. Relevant KPIs may include:
· Improvement in organic search visibility and keyword performance.
· Growth in qualified organic website traffic.
· Improvements in organic search CTR and landing-page engagement.
· Growth in organic leads, conversions, or other defined business outcomes.
· Timely completion of SEO audits, recommendations, and implementation tasks.
· Resolution of technical SEO issues and improvement in website health.
· Growth in relevant, high-quality referring domains and backlink quality.
· Accuracy, quality, and timeliness of SEO reporting. Note: Rankings and traffic outcomes depend on several external factors. KPIs should be assessed using agreed baselines, realistic targets, and measurable business outcomes rather than rankings alone.
What we offer
?
· Opportunity to work on diverse client projects across industries.
· Exposure to AI-powered marketing, data-driven decision-making, and modern SEO practices.
· A collaborative environment focused on learning, innovation, and professional development.
· Opportunities to contribute directly to client growth and measurable digital marketing outcomes.
· Scope to develop expertise across organic search, analytics, content strategy, and digital growth. Work Location & Timing This is a full-time, on-site position based in Mysuru, Karnataka. The candidate should be comfortable working in a collaborative, deadline-driven environment and coordinating with cross-functional teams. Interview Process: Interested candidates should submit their resume along with relevant SEO project experience, audit samples, or examples of measurable SEO improvements.
📌 Search Engine Optimization (Mysuru)
🏢 IgnexAI
📍 Mysuru