Job Description
Digital Marketing ManagerCompany: YES Officer Department: Marketing

Experience:
3–4 Years

Job Type
Full time

Location:
Dehradun

About the Role
YES Officer is looking for a results-driven Digital Marketing Manager to manage digital campaigns, improve online visibility, generate quality leads, and drive course enrolments and revenue growth.

Key Responsibilities
● Campaign Management: Plan, execute, and optimise digital marketing campaigns across Google Ads, Meta Ads, YouTube Ads, and other relevant platforms. ● SEO: Manage on-page and off-page SEO, keyword research, competitor analysis, and strategies to improve organic traffic and search rankings. ● Social Media Calendar: Develop and manage monthly social media content calendars for Instagram, YouTube, Facebook, and other platforms in coordination with the creative team. ● Lead Generation: Develop strategies to generate qualified leads through paid campaigns, organic channels, landing pages, and remarketing. ● Performance Tracking: Monitor campaign performance, CPL, CPA, conversion rates, ROAS, and lead-to-enrolment conversions. ● Content & Creative Coordination: Work with the Social Media Executive, Graphic Designer, Video Editor, and Content Team to plan and execute marketing campaigns. ● Website & Landing Pages: Optimise landing pages, website traffic, and conversion journeys to improve lead generation and enrolments. ● Competitor Analysis: Research competitors' marketing strategies, campaigns, offers, and content to identify growth opportunities. ● Reporting:



Prepare weekly and monthly reports covering campaign performance, leads, advertising spend, conversions, and revenue. ● Team Coordination: Coordinate with the sales team to track lead quality, follow-ups, and enrolment performance. Required Skills & Qualifications● Bachelor's degree in Marketing, Business Administration, or a related field. ● 3–4 years of experience in digital marketing, preferably in edtech, education, or the coaching industry. ● Hands-on experience with Google Ads, Meta Ads, SEO, and lead generation. ● Knowledge of Google Analytics 4, Google Search Console, and digital marketing analytics. ● Experience in social media planning, content calendars, and campaign execution. ● Strong analytical, communication, and project management skills. ● Ability to manage multiple campaigns and deliver measurable results. Key Performance Indicators (KPIs)● Qualified leads generated. ● Cost per lead (CPL) and cost per acquisition (CPA). ● Lead-to-enrolment conversion rate. ● Campaign ROI and ROAS. ● Organic traffic and SEO performance. ● Social media growth and engagement. ● Timely execution of the monthly marketing calendar. ● Marketing-driven enrolments and revenue contribution.

How to Apply
Interested candidates can share their updated resume along with relevant digital marketing experience and campaign performance results.
• Subject: Application for Digital Marketing Manager – YES Officer
• Email: [email protected] or WhatsApp: (phone hidden)

📌 Digital Marketing Manager (Dehradun)
🏢 YesOfficer
📍 Dehradun