Company Description Zoomies Petcare Pvt. Ltd. is a Pune-based, funded clean-label pet food and nutrition startup building the next generation of pet nutrition in India. We’ve crossed ₹1.5 Cr in monthly revenue in less than 6 months and serve customers Pan India across D2C, GT, marketplaces, and quick commerce.
About the Role
We are looking for a sharp, consumer-obsessed copywriter who can make people stop scrolling—and then make them want to buy. You will write across Zoomies' consumer journey: Ad → Landing Page → Product Page → WhatsApp → Email → Social → Packaging → Campaigns. The job isn't to write 'nice copy.' The job is to communicate a compelling reason to choose Zoomies. Function: Brand Marketing
Experience:
1-4 Years Industry: D2C/Consumer/Performance Marketing What You Will Do 1. Performance Advertising
• Write copy for Meta ads, Instagram ads, Google ads, static ads, carousels, video ads, reels, UGC scripts, founder-led videos and influencer briefs.
• Develop hooks, headlines, primary text, CTAs, scripts, product claims, comparison copy and offer communication. 2. Turn Product Features into Consumer Benefits
• Translate product truths into memorable consumer-facing expressions.
• Example: Instead of simply saying 'Made with 100% chicken breast', find the sharper reason-to-believe and communication angle. 3. Develop Multiple Creative Angles
• Build problem, comparison, education, ingredient, value, identity, category-challenge and other creative territories.
• Generate multiple distinct hooks and executions from one underlying consumer insight. 4. UGC & Video Scripts
• Write scripts that sound like real people, not advertisements.
• Work with UGC creators,
influencers, founders, pet parents, actors and editors.
• Structure scripts around Hook → Problem → Product → Proof → Payoff → CTA. 5. Website & Conversion Copy
• Write and improve homepage, product pages, landing pages, product descriptions, offers, bundles, subscription messaging, FAQs, pop-ups and checkout messaging.
• Write for conversion, not merely readability. 6. Brand Voice
• Help develop and protect the Zoomies voice: direct, smart, irreverent, clear and consumer-first.
• Make complex product and nutrition information simple, memorable and compelling. What We Are Looking For
• Exceptional command of English.
• Very strong headline and hook writing.
• Ability to simplify complicated product information.
• Robust understanding of consumer psychology.
• Ability to write conversationally and adapt tone across formats.
• Obsession with good advertising.
• Ability to generate many ideas quickly.
• Willingness to rewrite and iterate based on performance data. Ideal Background
• 1–4 years of experience in D2C, performance marketing, advertising, content or consumer brands.
• Experience writing Meta/performance ads and UGC is strongly preferred.
• Understanding of CAC, ROAS, CTR and CVR is a strong advantage.
• Experience with Indian consumers and consumer brands is a plus.
• Portfolio showing strong advertising thinking and writing. What Success Looks Like
• You consistently turn product truths and consumer insights into copy that makes people stop, understand, believe and buy. Your work improves creative performance and gives the Creative Strategist a larger library of proven messaging angles to scale.
📌 Copywriter (Pune)
🏢 Zoomies
📍 Pune