Job Description
– Assistant Manager – Performance MarketingCompany: Soft Hear Private Limited

Location:
Gurgaon (Head Office) Department: Marketing

Experience:
4–7 Years Employment Type: Full time Role OverviewWe are looking for a results-driven Assistant Manager – Performance Marketing to manage and optimise digital marketing campaigns, generate qualified patient leads, improve conversion rates and drive business growth across our clinic network.

Key Responsibilities
• Plan, execute and optimise paid marketing campaigns across Google Ads, Meta Ads and other relevant digital platforms.
• Drive qualified leads and patient enquiries for multiple clinic locations.
• Monitor campaign performance, CPL, CAC, ROAS, conversion rates and overall marketing ROI.
• Manage campaign budgets and optimise spending to achieve lead generation and revenue targets.
• Coordinate with CRM and sales teams to improve lead follow-ups, appointment bookings and patient conversions.
• Analyse campaign data and prepare regular performance reports with actionable insights.
• Conduct A/B testing of ad creatives, landing pages, audiences and campaign strategies.
• Work closely with the creative team to develop effective ad copies, creatives and campaign assets.
• Track location-wise campaign performance and identify opportunities to improve lead quality.
• Manage tracking and analytics using tools such as Google Analytics 4, Google Tag Manager and platform reporting dashboards.




• Monitor competitor campaigns, market trends and new digital marketing opportunities.
• Ensure marketing campaigns follow applicable advertising guidelines and healthcare communication standards. Required Skills & Qualifications
• Bachelor's degree in Marketing, Business Administration or a related field.
• 4–7 years of experience in performance marketing, preferably with hands-on paid advertising experience.
• Strong working knowledge of Google Ads, Meta Ads and lead generation campaigns.
• Experience managing marketing budgets and delivering measurable business outcomes.
• Proficiency in Excel/Google Sheets and performance reporting.
• Strong analytical, communication and problem-solving skills.
• Experience in healthcare, clinics, diagnostics or multi-location businesses will be an advantage. Key Performance Indicators (KPIs)
• Qualified leads generated.
• Cost per qualified lead and cost per acquisition.
• Lead-to-appointment and appointment-to-patient conversion rates.
• Return on advertising spend (ROAS) and marketing ROI.
• Campaign efficiency and budget utilisation.
• Location-wise lead quality and performance improvement.

What We Offer
• Opportunity to work with a growing healthcare organisation.
• Ownership of performance marketing campaigns across multiple locations.
• A collaborative and growth-oriented work workplace. Interested candidates can share their resumes at: [email protected]

📌 Performance Marketing (Gurugram)
🏢 Soft Hear Private
📍 Gurugram