Key Responsibilities
• Funnel Health and Leakage Detection: Continuously audit the acquisition to retention funnel. Identify and fix drop-offs across channels, journeys, and seller personas. Own the conversion metrics at every stage. Retention and Marketing Automation: Design and operate full lifecycle journeys across email, SMS, WhatsApp, RCS, in-app, and web push. Build hyper-targeted segments using RFM, cohort, and behavioral data. Own onboarding, activation nudges, re-engagement, and win-back flows.
• Non-Linear Acquisition Channels: Expand reach beyond Google Ads, SEO, and Meta. Test and scale acquisition through communities, content platforms, AEO (Answer Engine Optimization), referral loops, partnerships, and emerging distribution channels.
• AI Tooling and Experimentation: Leverage AI tools across copywriting, segmentation, predictive churn, send time optimization, and creative testing. Build a culture of rapid, data backed experimentation.
• Product Led Growth Interventions: Partner with the product team to design in-product growth triggers, upgrade nudges, onboarding improvements, and referral mechanics that drive activation and expansion revenue.
• Upsell, Cross Sell, and Revenue Growth: Identify cohort level upsell and cross sell opportunities.



Collaborate with sales and customer success to convert insights into campaigns that grow revenue per seller.
• Cohort Revenue Tracking and Profitability: Track marketing attributed revenue by seller cohort. Monitor CAC, LTV, payback periods, and campaign level profitability. Build dashboards that connect marketing activity to business outcomes.
• Cross Functional Collaboration: Work closely with product, sales, data, and customer success teams. Align lifecycle and growth programs with product launches, sales plays, and platform updates. What We re Looking For Must-Haves
• 4 to 6 years in growth, lifecycle, and product marketing, ideally at a B2B SaaS or marketplace.
• Demonstrated ownership of retention metrics: churn reduction, expansion revenue, and activation rates not just campaign execution.
• Hands-on experience with marketing automation platforms such as MoEngage, CleverTap, WebEngage, or Braze.
• Solid analytical foundation: comfortable in SQL or BI tools, able to run your own analysis.
• Experience designing and scaling acquisition channels beyond Google and Meta.
• Proven track record of revenue attribution by cohort and campaign profitability analysis.

📌 Growth Marketing Manager (Gurugram)
🏢 Nimbuspost
📍 Gurugram