Location:
Pune (On-site)

Experience:
0.6 – 1 Year Role Summary: We are looking for an enthusiastic and eager-to-learn Digital Marketing Executive to join Microscan's growing marketing team. This is an entry-level role designed for 0.6 months or candidates with up to 1 year of experience who have a solid foundation in digital marketing concepts and a genuine interest in B2B technology marketing. You will work closely with the senior marketing team to support and execute campaigns across LinkedIn, SEO, email marketing, social media, CRM, and paid digital channels
- getting hands-on exposure to real campaigns with real business impact from day one. Roles &

Responsibilities:
1. Digital Marketing Strategy Support
• Assist in the planning and execution of digital marketing strategies aimed at building brand awareness, driving website traffic, and generating qualified
• Support campaign planning for key services
• Research industry trends, competitor digital presence, and audience insights to inform campaign recommendations. 2. LinkedIn Marketing & B2B Lead Generation
• Assist in managing LinkedIn company page
- content scheduling, engagement monitoring, and follower growth.
• Support execution of LinkedIn organic and paid campaigns
- sponsored posts, lead gen forms, and InMail campaigns.
• Research and identify target accounts, decision-maker profiles, and relevant industry groups for outreach.
• Track and report LinkedIn campaign performance
- impressions, clicks, CTR, leads generated, and cost per lead. 3. Content Creation & Channel Management
• Assist in writing and editing content for digital channels
- LinkedIn posts, blog articles, emailers, website pages, and WhatsApp campaigns.
• Schedule and publish social media posts across LinkedIn, Facebook, Instagram, and Twitter/X using social media management tools.
• Coordinate with the graphic designer for creative assets
- brief requirements, review for accuracy, and ensure on-time delivery.
• Maintain a monthly content calendar
- track planned, in-progress, and published content across channels. 4. Email Marketing & Campaign Execution




• Support execution of email marketing campaigns
- drafting subject lines and body copy, building email lists, scheduling sends, and tracking performance.
• Assist in creating drip campaign sequences for lead nurturing across Microscan's solution verticals.
• Monitor email campaign metrics
- open rates, click rates, bounce rates, and unsubscribes
- and flag anomalies for review.
• Maintain and update the email database
- segment contacts by industry, company size, and interest area. 5. SEO & Google Analytics
• Assist in on-page SEO tasks
- meta titles, meta descriptions, header tags, keyword placement, and internal linking.
• Monitor website traffic and performance using Google Analytics 4 (GA4)
- track sessions, bounce rate, traffic source, and goal completions.
• Support keyword research and content gap analysis using tools like Google Search Console, SEMrush, or Ubersuggest.
• Prepare basic weekly/monthly SEO performance summaries for the team. 6. CRM Support & Lead Tracking
• Assist in managing CRM activities
- entering new leads, updating contact records, and maintaining data accuracy.
• Segment leads in the CRM by source, campaign, industry, and stage in the funnel.
• Track lead lifecycle from first touch (ad/email/LinkedIn) to sales handoff
- flag gaps or delays in follow-up.
• Coordinate with the sales team to ensure CRM data is clean, updated, and actionable. 7. Campaign Monitoring & Reporting
• Monitor day-to-day performance of active campaigns across all digital channels
- paid, organic, email, and social.
• Compile weekly and monthly marketing performance reports with key metrics, observations, and recommendations.




• Flag underperforming campaigns or creatives to the senior marketing manager with data-backed insights.
• Maintain a centralised campaign tracker
- status, budget, performance, and outcomes. Tools & Platforms
- Training Will Be Provided: Should Know / Be Learning
• LinkedIn Sales navigator
• Google Analytics 4 (GA4)
• Google Search Console
• Meta Business Suite
• Email marketing tools
• MS Excel / Google Sheets
• CRM basics Exposure Will Be Given To
• Google Ads (Search & Display)
• SEMrush / Ubersuggest
• Canva (for content briefs)
• WordPress / CMS basics
• Marketing automation workflows
• UTM tracking & campaign tagging
• AI tools
- ChatGPT, Claude (for content & research)

Requirements:
Must Have
• Any graduate
• Completed a Digital Marketing course / certification from a recognised institute
• Min 6 months of hands-on digital marketing experience
• Excellent verbal and written communication skills in English
• Eagerness to learn, take ownership, and grow in a B2B marketing environment
• Basic computer proficiency
- MS Office, email, internet research Good To Have
• Internship or project experience in digital marketing
• Interest in B2B technology, IT infrastructure, or cybersecurity
• Basic content writing or copywriting ability
• Familiarity with LinkedIn for professional networking
• Knowledge of any CRM tool
• Exposure to Google Ads or Meta Ads (even self-learning counts) What We're Looking For
- Beyond the Resume: We don't expect you to know everything. We do expect:
• Curiosity
- someone who Googles what they don't know and comes back with an answer, not just a question.
• Ownership
- treats every task, however small, as their responsibility from start to finish.
• Communication
- can clearly articulate what they're working on, what's stuck, and what they need.
• Interest in technology
- Microscan operates in cybersecurity, cloud, and IT infra; a genuine curiosity about the tech industry will help you write better content, ask better questions, and grow faster in this role.

📌 Digital Marketing Executive (Pune)
🏢 Microscan Communications
📍 Pune