We are looking for a dynamic and results-oriented Manager – Media Activation to manage and optimize media campaigns across digital platforms. The ideal candidate will have hands-on experience in campaign execution, media optimization, performance analysis, and stakeholder management.

Key Responsibilities
• Plan, execute, and optimize media campaigns across relevant digital media platforms.
• Manage campaign setup, trafficking, tracking, pacing, and performance monitoring.
• Monitor campaign KPIs, budgets, delivery, and overall media performance.
• Analyze campaign data and provide actionable optimization recommendations.
• Coordinate with media planning, analytics, creative, and client servicing teams.
• Prepare campaign reports, performance dashboards, and post-campaign analysis.
• Ensure accurate implementation of campaign briefs, tracking requirements, and brand guidelines.
• Identify opportunities to improve campaign efficiency, audience targeting, and ROI.
• Maintain strong relationships with internal stakeholders and external media partners.



Required Skills & Qualifications
• Minimum 3+ years of experience in media activation, digital media operations, or campaign management.
• Strong understanding of digital media platforms and campaign optimization.
• Experience with campaign reporting, performance metrics, and budget management.
• Proficiency in Excel and presentation tools; experience with analytics and reporting dashboards is preferred.
• Strong analytical, communication, and problem-solving skills.
• Ability to manage multiple campaigns and meet deadlines in a fast-paced environment. Preferred Experience
• Experience in a media agency or digital marketing workplace.
• Familiarity with platforms such as Google Ads, Meta Ads, DV360, or other relevant buying and activation platforms, depending on the team's requirements.
• Knowledge of KPIs such as CPM, CPC, CTR, CPA, conversions, and ROAS.

📌 Manager- Media Activation (Mumbai)
🏢 Publicis Groupe India
📍 Mumbai