Propshop Events and Exhibitions | Mumbai, Mahim Job Title: Business Development

Experience:
5+ Years Department: Events | Shows
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Location:
Mahim, Mumbai. Job SummaryPropshop Events and Exhibitions is looking for an experienced marketing professional to lead brand strategy, integrated marketing campaigns, digital communication, influencer marketing, content strategy, and strategic partnerships. The ideal candidate will have robust expertise in brand building, campaign execution, audience engagement, and cross-functional coordination to strengthen the company's brand visibility and business growth.

Key Responsibilities
· Marketing Strategy: Develop and implement integrated marketing and brand communication strategies aligned with business objectives.
· Brand Building: Strengthen brand positioning, awareness, and visibility across digital and offline channels.
· Campaign Management: Plan, execute, and monitor end-to-end marketing campaigns, ensuring timely delivery and effective communication.
· Digital Marketing & Content: Oversee content strategy, social media communication, digital campaigns, and audience engagement initiatives.
· Brand Partnerships: Identify and develop partnerships with brands, agencies, creators, production houses, and relevant industry stakeholders.
· Influencer & PR Management: Manage influencer collaborations, public relations, celebrity communication, and promotional activities wherever relevant.
· Business Collaboration: Work closely with business development, sales, design, and operations teams to support lead generation and business growth.




· Event & Exhibition Marketing: Develop marketing campaigns and brand communication strategies for exhibitions, experiential spaces, live events, and industry platforms.
· Stakeholder Management: Coordinate with internal teams, external agencies, vendors, and partners to ensure successful campaign execution.
· Performance Monitoring: Track campaign reach, engagement, brand visibility, and marketing effectiveness to improve results. Required Skills & Qualifications
· 15+ years of experience in marketing, brand communications, integrated campaigns, or related fields.
· Strong understanding of brand strategy, digital marketing, content marketing, and public relations.
· Experience in managing large-scale campaigns and multiple stakeholders.
· Excellent communication, presentation, negotiation, and leadership skills.
· Ability to build strategic partnerships and manage cross-functional teams.
· Strong planning, budgeting, execution, and analytical capabilities.
· Experience in events, exhibitions, entertainment, media, lifestyle, or experiential marketing would be an advantage.
· Familiarity with AI-powered marketing tools and content creation platforms is desirable. Key Performance Indicators (KPIs)1. Brand awareness and visibility growth. 2. Marketing campaign reach, engagement, and effectiveness. 3. Number and quality of strategic brand partnerships. 4. Marketing-generated leads and contribution to business growth. 5. Timely execution of campaigns and marketing initiatives. 6. Improvement in digital presence and audience engagement.

📌 Senior Business Development Manager (Mumbai)
🏢 Propshop Worldwide Expo
📍 Mumbai