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Location:
Mysore, Karnataka
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Experience:
8–12 years
• Department: Marketing/MARCOM
• Reporting to: Director
• Employment Type: Full time Role Summary: The Head of Marketing will lead the strategy, execution, and performance of all marketing initiatives. From brand positioning and digital outreach to event marketing and lead generation, he/she will drive growth, customer engagement, brand visibility, multiple agency management in the competitive real estate landscape of Mysore/Karnataka

Key Responsibilities
Stategic Leadership :
• Develop and implement a comprehensive marketing strategy aligned with business goals.
• Define and evolve the brand identity across offline and digital channels.
• Work closely with sales, design, and project teams to align messaging and campaigns. Demand Generation & Sales Enablement:
• Drive high-quality lead generation through performance marketing, partnerships, and CRM optimization.
• Launch targeted campaigns for new projects and ongoing inventory.
• Support the sales team with marketing assets, events, and presentations. Digital & Offline Marketing/MARCOM:
• Oversee SEO, SEM, social media, website content, email marketing, and influencer partnerships.
• Manage all offline marketing including OOH, SOH, Road Shows,



Participation in events/expos, Media/Publication Management, brochures, site branding, and event sponsorships.
• Agency Management Budgetting & Budget allocation, Budgetary controls Market Research & Analytics:
• Track and report key KPIs including ROI on campaigns, CPL, conversion rates, and brand awareness.
• Analyze customer insights, competitor activities, and industry trends to inform strategy. Team Management:
• Build and mentor a high-performing internal team and manage agency/vendor relationships.
• Create a culture of innovation, ownership, and performance within the marketing team. Ideal Candidate Profile:
• Proven experience (8+ years) in marketing leadership roles, preferably in real estate, lifestyle, or high-involvement sectors.
• Strong understanding of the South Indian residential market, especially the Karnataka market and Tier 2 cities like Mysore.
• Hands-on experience with digital marketing tools, CRMs (e.g., HubSpot, Salesforce), and campaign management.
• Excellent communication, leadership, and stakeholder management skills.
• Creative thinker with robust analytical and execution capabilities.
• Fluent in English and Kannada (preferred for regional impact).

📌 Head of Marketing (Mysuru)
🏢 MK INFRA HOLDINGS PRIVATE
📍 Mysuru