Role Description The Search and Digital Growth Specialist is a full-time, on-site role based in the Greater Kolkata Area. This role is responsible for driving digital visibility and growth for Chelson Gordon and its RTO-focused services through search engine optimization (SEO), search engine marketing (SEM), and data-driven digital strategies. We are looking for a hands-on Search & Digital Growth Specialist who can connect: Search visibility -> website experience -> qualified enquiry -> customer conversion -> revenue Role Purpose Grow qualified inbound demand through SEO, AI-search visibility, website optimisation and better measurement of the customer journey.
• What customers are searching for
• Which pages attract high-intent prospects
• Which search channels generate qualified enquiries Where visitors drop off
• Which content or landing pages convert best
• Which search initiatives contribute to sales and revenue

Key Responsibilities
1. SEO Strategy & Organic Search Growth
• Conduct keyword and search-intent research and identify high-value commercial search opportunities.
• Build and maintain keyword clusters by service, problem, customer intent, brand and location.
• Map keywords to the correct service or landing pages and identify content gaps.
• Optimise titles, metadata, headers, internal linking and on-page structure. Monitor ranking changes, non-branded visibility and Google Search Console performance.
• Improve local SEO and support optimisation of Google Business Profiles and outlet/location pages. 2. AEO / GEO / AI Search Optimisation
• Improve visibility across ChatGPT, Google AI Overviews / AI Mode, Gemini, Perplexity and other emerging answer engines.
• Improve content structure for AI readability and strengthen entity signals.
• Implement and improve structured data, schema and expert FAQ structures.
• Recommend question-led content, treatment comparisons and case-study content. E




• nsure business information is consistent across relevant platforms.
• Monitor AI-search citations and identify high-value questions 3. Website Conversion Optimisation
• Review landing-page performance and improve website conversion paths.
• Improve service-page clarity, calls-to-action, WhatsApp enquiry flows and photo-submission journeys. Identify visitor drop-off points and recommend UX improvements.
• Review mobile conversion and support A/B testing where appropriate.
• Work with developers or vendors to ensure search intent and landing-page experience are aligned 4.
Technical SEO
• Audit crawlability, indexation, sitemaps, robots directives, canonicals, redirects, broken links and duplicate content.
• Review page speed, Core Web Vitals, mobile usability, structured data, URLs, internal linking and image optimisation.
• Manage SEO safeguards during any website revamp or migration, including URL mapping, redirects, metadata and post-launch check Candidate Requirements Required
• 3-5+ years hands-on SEO / search marketing experience
• Strong technical SEO knowledge
• Strong Google Search Console, GA4 and Google Tag Manager capability
• Experience with keyword research, search-intent mapping and on-page SEO
• Experience optimising service-business or lead-generation websites
• Local SEO and website conversion / CRO understanding
• Ability to analyse funnel data and work with developers
• Ability to prepare transparent content briefs
• Strong written English and analytical ability
• Comfortable working independently in a remote environment Highly Preferred
• Previous digital agency experience AEO / GEO / AI-search experience
• Structured data/schema experience
• Website migration experience
• Experience connecting marketing data to CRM or sales outcomes
• Experience with multi-location businesses
• Experience with Singapore or Southeast Asian markets
• Familiarity with Google Ads/search-term analysis
• Experience with Looker Studio or similar reporting tools

📌 SEO and Marketing (Kolkata)
🏢 Chelson Gordon Consultancy
📍 Kolkata