Company Description GriD is a Creative Growth Agency that brings together strategy, creativity, content, and digital innovation to help brands grow. Operating across the creative ecosystem, GriD offers end-to-end solutions spanning brand strategy, digital campaigns, content production, creator collaborations, social media management, influencer marketing, advertising, branded content, performance marketing, digital branding, SEO, and entertainment-led content. We create platform-first experiences and impactful campaigns across YouTube, Instagram, LinkedIn, Facebook, and other emerging digital platforms to drive engagement, strengthen brand presence, and deliver measurable growth.

About the Role
We are looking for an experienced and results-driven Business Development Manager to drive business growth through creator channel onboarding, client acquisition, and long-term retainer relationships. The ideal candidate should have a strong network within the creator and digital media ecosystem, proven experience in onboarding YouTube and social media creators, and the ability to build and maintain sustainable business partnerships. The candidate will be responsible for identifying new business opportunities, developing strategic partnerships, converting prospects into clients, and maintaining long-term relationships that generate recurring revenue for GriD.

Key Responsibilities
• Identify, approach, and onboard YouTube creators, digital influencers, and content channels for business partnerships and channel management opportunities.
• Build and maintain a strong pipeline of creators, brands, agencies,



and potential clients.
• Develop and execute business development strategies to achieve revenue and onboarding targets.
• Establish and manage long-term retainer relationships with creators, brands, and business partners.
• Maintain strong client relationships through regular communication, performance reviews, follow-ups, and proactive support.
• Identify opportunities to convert one-time projects into long-term retainer agreements.
• Pitch GriD's services, including creator channel management, content production, social media management, influencer marketing, branded content, and digital campaigns.
• Prepare business proposals, presentations, commercial agreements, and service quotations.
• Negotiate pricing, contracts, and retainer terms while ensuring business profitability.
• Coordinate with internal content, production, social media, and operations teams to ensure smooth onboarding and service delivery.
• Monitor client satisfaction, retention, renewals, and opportunities for account expansion.
• Track leads, sales pipelines, onboarding progress, revenue targets, and client follow-ups through regular reports.
• Attend client meetings, creator meetings, networking events,



and industry interactions to expand business opportunities.
• Prepare daily and weekly business development reports and provide updates on targets and achievements. Requirements
• Proven experience in business development, preferably in digital media, creator management, YouTube channel management, influencer marketing, or a creative agency.
• Robust understanding of the YouTube ecosystem, digital content business, creator economy, and social media platforms.
• Experience in client acquisition, lead generation, business pitching, negotiation, and account management.
• Ability to develop and maintain long-term relationships with creators, brands, agencies, and clients.
• Strong communication, presentation, interpersonal, and negotiation skills.
• Commercial awareness and the ability to identify revenue opportunities and close business deals.
• Ability to manage multiple clients, follow-ups, and business opportunities simultaneously.
• Target-oriented approach with strong organizational and relationship management skills.
• Proficiency in preparing business proposals, presentations, and reports. Key Performance Areas (KPAs)
• Creator Channel Onboarding: Achieve targeted onboarding of suitable creator channels and content partners.
• Retainer Acquisition: Convert prospects into recurring monthly retainer clients.
• Client Retention: Maintain strong relationships Apply Now Share your resume and portfolio of work at [email protected]. GriD Digital

📌 Business Development Manager (Chennai)
🏢 Grid
📍 Chennai