Job Description
In-House Ayurvedic Doctor
- Content, Digital Health & Medical Affairs Company: Baidyanath Ayurveda & Goodcare

Location:
Kolkata (Corporate Office) Qualification: BAMS (Mandatory); MD Ayurveda preferred

Experience:
3-4 years Employment Type: Full-time Department: Marketing & Branding

Key Responsibilities
1. Video, Reel & Digital Content Creation
• Participate in educational Instagram Reels, YouTube videos, short-form content, podcasts and expert-led wellness campaigns.
• Work with the creative and social media teams to develop engaging video concepts, scripts and talking points.
• Explain Ayurvedic ingredients, wellness concerns and healthy lifestyle practices in simple, relatable language.
• Be comfortable speaking on camera in Hindi and English.
• Support video shoots, interviews, live sessions and educational content initiatives. 2. SEO Content Development & Website Support
• Research, write and medically validate SEO-focused blogs, wellness articles and educational website content.
• Develop content around Ayurvedic herbs, ingredients, health concerns, preventive wellness and lifestyle management.
• Review product descriptions, ingredient advantages, FAQs and other medically relevant website information.
• Work with the SEO and content teams to improve the accuracy, depth and usefulness of website content.
• Support development of the Ayurveda knowledge portal planned for Goodcare. 3. Online Consultation & Consumer Engagement
• Support the development of a doctor consultation facility on the company website.
• Conduct online Ayurvedic consultations,



subject to applicable registration, telemedicine requirements and company-approved clinical protocols.
• Provide appropriate guidance on Ayurvedic wellness, product usage, precautions and lifestyle practices.
• Participate in scheduled online Q&A; sessions and educational webinars.
• Work with the D2C and Customer Support teams on medically relevant consumer queries and escalation protocols. 4. Medical Validation & Product Claims
• Review and validate health-related communication across websites, advertisements, social media, influencer scripts, product pages and promotional materials.
• Evaluate supporting clinical research and Ayurvedic literature for product and ingredient claims.
• Identify unsupported, misleading or potentially non-compliant health claims.
• Coordinate with R&D;, Regulatory and Legal teams wherever additional verification is required.
• Maintain an organised repository of clinical references, approved claims and scientific documentation. 5. Medical & Scientific Content Writing
• Develop original content for blogs, educational videos, product knowledge articles, FAQs and training materials.
• Convert complex scientific and Ayurvedic information into simple, consumer-friendly communication.




• Support medical content requirements for product launches and new campaigns.
• Review external agency and freelancer content for medical accuracy.
• Contribute to evidence-led storytelling for key Baidyanath and Goodcare products. 6. Product Development & Internal Training
• Provide medical and Ayurvedic inputs for new product concepts and ingredient selection.
• Support the Marketing and R&D; teams in understanding product benefits, traditional uses and relevant scientific evidence.
• Conduct product knowledge sessions for Marketing, Sales, E-commerce and Customer Support teams.
• Support expert interviews, educational workshops and consumer wellness initiatives. Candidate Requirements
• BAMS degree from a recognised institution with valid professional registration.
• MD Ayurveda will be an added advantage.
• Preferably 3-4 years of clinical, healthcare, Ayurvedic wellness or relevant industry experience.
• Strong knowledge of Ayurvedic herbs, ingredients and formulations.
• Excellent Hindi and English communication skills.
• Comfortable appearing on camera and creating social media content.
• Strong writing skills, including the ability to prepare blogs, video scripts and educational articles.
• Basic understanding of SEO content writing and digital marketing.
• Ability to review scientific studies and validate medical information.
• Comfortable conducting online consultations and interacting with consumers.
• Familiarity with healthcare advertising and professional ethics requirements.

📌 Ayurvedic Doctor (Kolkata)
🏢 Baidyanath
📍 Kolkata