Job Description
Digital Marketing Executive

Experience:
1–2 Years

Job Type
Full time Job Overview We are looking for a motivated and results-driven Digital Marketing Executive to manage and execute digital marketing activities across paid advertising, SEO, website management, and social media platforms. The ideal candidate should have a basic understanding of digital marketing tools and techniques, with a focus on lead generation, campaign performance, and online brand visibility.

Key Responsibilities
1. Performance Marketing
• Plan, execute, and manage lead generation campaigns on Meta Ads (Facebook and Instagram) and Google Ads.
• Generate quality leads while optimizing Cost Per Lead (CPL) and campaign performance.
• Manage audience targeting, retargeting, ad creatives, and campaign budgets.
• Monitor campaign performance and track conversions using UTM parameters.
• Analyze campaign data and implement optimization strategies to improve results. 2. Search Engine Optimization (SEO)
• Conduct keyword research and competitor analysis.
• Implement basic on-page and off-page SEO activities.
• Optimize website content, meta titles, descriptions, headings, and URLs.
• Monitor organic traffic, keyword rankings, and website visibility.
• Identify opportunities to improve search engine performance. 3. Website and Landing Page Management
• Manage and update custom websites and landing pages.




• Create and maintain lead forms and ensure proper lead tracking.
• Check website functionality and troubleshoot basic technical issues.
• Coordinate website content updates and landing page improvements.
• Ensure proper integration of tracking codes and conversion measurement tools. 4. Social Media Marketing
• Manage company social media profiles on Facebook, Instagram, and LinkedIn.
• Create engaging social media posts, captions, and promotional content.
• Design basic marketing creatives using Canva.
• Plan and maintain social media content calendars.
• Monitor engagement and support brand awareness initiatives. 5. Analytics and Reporting
• Monitor digital marketing performance using Google Analytics and advertising dashboards.
• Track leads, conversions, traffic, and campaign KPIs.
• Prepare basic performance reports and share insights with the team.
• Identify areas for improvement and recommend data-driven marketing actions. Required Skills and Qualifications
• Basic knowledge of Meta Ads Manager and Google Ads.
• Understanding of lead generation campaigns and campaign optimization.
• Knowledge of SEO fundamentals and keyword research.
• Experience or familiarity with social media management.
• Basic knowledge of custom website handling and landing page management.
• Familiarity with Google Analytics, Canva, and UTM tracking.
• Interested candidates can apply with their updated resume.

📌 Marketing & Lead Generation Executive - 1 Year Experience (Noida)
🏢 Diligence Certifications
📍 Noida