Site Merchandising Executive | IGP.com

Location:
Mumbai

Experience:
1–3 Years (Marketing internship experience can also apply) Interested candidates can share their updated resume at: [email protected]

About the Role
We're looking for a detail-oriented, data-driven Site Merchandising Executive to join IGP.com and drive website merchandising across key customer journeys, with a strong focus on festival and occasion-led performance. In this role, you'll ensure that every customer-facing page—from the homepage and category pages to PLPs, PDPs, and campaign landing pages—is accurate, engaging, and optimized for conversion. You'll play a critical role during India's biggest gifting seasons such as Rakhi, Diwali, Valentine's Day, Mother's Day, and more, ensuring flawless execution during high-traffic campaigns. Candidates with relevant marketing internship experience are encouraged to apply.

Key Responsibilities
Website & Merchandising Management
• Manage merchandising across the homepage, category pages, landing pages, PLPs, PDPs, and campaign pages.
• Execute and maintain festival and occasion-specific storefronts.
• Ensure banners, creatives, and product assortments go live accurately and on schedule.
• Monitor product availability daily and promptly resolve out-of-stock or inactive listings, especially during peak festive periods. Festival & Occasion Campaign Execution
• Execute placement of festival storefront creatives according to the merchandising calendar.
• Track creative performance, including CTR, engagement, and placement effectiveness.
• Recommend real-time optimizations during live campaigns. Page Performance Monitoring
• Monitor page-level KPIs, including:
• Click-through Rate (CTR)
• Conversion Rate
• Exit Rate




• Traffic Trends
• Identify underperforming pages and implement quick improvements such as banner updates, PLP re-sorting, and offer visibility enhancements. SKU Performance Tracking
• Track SKU-level performance across:
• CTR
• Conversion Rate
• Sales
• Revenue Contribution
• Product Availability
• Highlight bestselling products, identify low-performing SKUs, and coordinate with category teams to improve visibility. Reporting & Insights
• Prepare post-campaign and post-festival performance reports with actionable insights.
• Proactively identify issues related to site performance, creative effectiveness, inventory availability, and conversion drops during live campaigns. Cross-Functional Collaboration
• Coordinate with:
• Design teams for timely banner deployment
• Category teams for assortment and pricing updates
• Tech teams for bug resolution
• Marketing teams to ensure campaign and offer alignment Required Skills & Qualifications
• 2–3 years of experience in e-commerce merchandising or digital commerce.
• Experience in gifting, fashion, FMCG, or occasion-led businesses is a robust advantage.
• Strong analytical skills with the ability to independently interpret page and SKU-level data.
• Hands-on experience with Power BI, Excel/Google Sheets, Mixpanel, or similar analytics tools.
• Solid understanding of website KPIs, conversion funnels, and merchandising best practices.
• Excellent attention to detail, especially in fast-paced, high-volume campaign environments.
• Strong communication and stakeholder management skills. Apply Now If you're passionate about e-commerce, data-driven merchandising, and creating seamless shopping experiences during India's biggest gifting moments, we'd love to hear from you.

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