Cognizant CXCRM Recruitment Dear Candidate Greetings from Cognizant Cognizant is Hiring
- Sales force marketing Cloud Developers Please Find The

Job Description
Below

Experience:
4 to 12 years

Location:
All CTS Location (3 days office, Hybrid mode) Notice Period: Immediate to 90 days Roles & Responsibilities
• Sound knowledge & experience of marketing domain processes spreading across the industry leading tool platform of SFMC
• Understanding of the Digital Marketing processes including Cross Channel Marketing
- Campaign Orchestration, Real-time Interaction, 1-to-1 User Journeys, Next Best Offers etc.
• Experience in analysing business requirements and map them to technical flows.
• Understanding of CAN-SPAM, Email regulatory compliance, and deliverability elements like Sender's Configuration
• Experience of Integrating with CRM platform (Salesforce Sales/Service Cloud /MS Dynamics etc.) to push/pull data
• Experience of integrating with web analytics tools like Google Analytics. Various Report configuration and creation. Technical Expertise/ Skills & Experience
• Create and maintain Marketing Automations, end to end Customer Journeys and Campaign Building using Automation Builder/Journey Builder/Message Centre for channels like email,



direct mail, SMS, mobile push, call centre, web etc.
• Understanding of the Marketing Cloud modules – Email Studio, Mobile Studio, Automation Studio, Web Studio etc
• Understanding of HTML & Scripting language – AMP Script & SSJS
• Robust in SQL query
• Understanding of new modules like Personalization (IS), Data Cloud, Einstein, AI Intelligence tool
- Datorama.
• Perform administrator functions such as setup of Business Unit, Users, Profile and Role Management and other account configurations.
• Develop and maintain responsive Layout Templates, personalized Emails templates and Triggered Emails using Media Queries
• Data Model setup using List, Groups and Data Extensions
• Opt In/Opt Out Management using Public Lists and Publication Lists
• Excellent communication skills
• Experience of working in on-off model, in multi-vendor environment, team acceptability as per own behaviour
• Integration: API, Sales and Service Cloud or any other external sources
• Configure Emails, SMS, Push, Line, WhatsApp messages for cross channel journeys Mandatory
• Certification in SFMC
- Email Specialist & Developer

📌 Salesforce Marketing Lead/Developer (Chennai)
🏢 Cognizant
📍 Chennai