About Affinity Affinity is pioneering new frontiers in AdTech by building solutions that go beyond today’s limitations and unlock new monetization opportunities for both publishers and advertisers. With a global team of 600+ professionals across the US, Europe, and Asia, we are developing privacy-first advertising infrastructure that thrives beyond traditional walled gardens. We empower publishers to maximize the value of their digital assets while enabling advertisers to connect with highly engaged, high-intent users through innovative and scalable touchpoints. Position: Senior Manager, Creative Strategy

Location:
Mumbai (Malad W)

About the Role
We are looking for an experienced Creative Strategist with a strong background in mobile rich media and CTV advertising who can lead creative thinking, guide a team and drive end-to-end campaign execution. This role goes beyond conceptualising campaigns. It requires someone who understands how interactive advertising works from both a creative and technical perspective, can translate brand briefs into strong campaign ideas, and knows how to bring those ideas to life in collaboration with design, HTML development and production teams. The role will involve working primarily on campaigns for the Indian market, requiring a strong understanding of Indian brands, audiences, consumer behaviour, cultural nuances and advertising trends. The ability to balance creative ambition with technical feasibility, campaign objectives and delivery timelines will be essential. The ideal candidate will combine creative strategy, design sensibility, hands-on knowledge of interactive ad formats and proven team leadership experience. They should be comfortable managing multiple projects, guiding creative teams, presenting ideas to stakeholders and maintaining the quality of output from initial brief to final delivery.

Key Responsibilities
• Creative Strategy & Ideation: Lead the development of compelling, interactive Mobile Rich Media and CTV advertising campaigns, translating brand briefs and campaign objectives into innovative, audience-focused creative concepts.
• Team Leadership: Lead, mentor and guide the creative team, providing direction and feedback across ideation, visualisation and execution. Take ownership of the quality, consistency and timely delivery of the team's output.
• End-to-End Campaign Execution: Oversee the complete creative lifecycle, from understanding the brief, research and conceptualisation to storyboarding, design, HTML development, QA and final delivery.
• Design & User

Experience:
Work closely with designers to develop strong visual concepts, ensuring effective layouts, visual hierarchy, typography, animation,



transitions and interaction flows across mobile and CTV formats.
• HTML & Technical Collaboration: Collaborate closely with HTML developers and production teams to translate creative concepts into functional ad experiences. Ensure ideas are technically feasible, aligned with format specifications and executed without compromising the creative intent.
• Brand & Consumer Research: Research brands, audiences, competitors, category trends and consumer behaviour to develop relevant creative strategies. Apply a strong understanding of the Indian market, including local brands, cultural nuances and audience preferences.
• Storytelling & Copywriting: Develop clear, engaging and impactful campaign narratives and short-form copy suited to mobile screens, CTV environments and interactive advertising experiences.
• AI & Creative Technology: Leverage AI tools for research, ideation, image and video generation, storyboarding and creative visualisation. Identify opportunities to improve creative workflows, execution efficiency and campaign innovation.
• Cross-Functional Collaboration: Work closely with Sales, Account Management, Design, HTML Development and Production teams to align creative ideas with client requirements, technical capabilities, timelines and campaign objectives.
• Campaign Ownership & Quality Control: Manage multiple projects, timelines, feedback cycles and deliverables while maintaining high creative standards. Identify executional challenges early and ensure that the final output meets brand guidelines and technical requirements.
• Client Presentation & Stakeholder Management: Present creative concepts with clarity, explaining the strategic rationale, audience relevance, interaction mechanics and intended campaign outcomes. Incorporate feedback while maintaining the strength of the original idea.
• Performance Understanding: Use campaign KPIs and performance insights to evaluate creative effectiveness and inform future recommendations.
• Market & Industry Awareness: Stay updated on developments in Indian advertising, mobile rich media, CTV, digital media, AI, creative technology and consumer behaviour to identify opportunities for innovation and growth. Required Skills & Experience
• 5–6 years of relevant experience in Mobile Rich Media, Interactive Advertising, CTV or closely related ad-tech environments,



with hands-on exposure to interactive ad campaigns.
• Demonstrated experience in leading or managing a team, providing creative direction, mentoring team members and taking accountability for overall output and delivery.
• Proven experience managing creative campaigns from initial brief and conceptualisation through storyboarding, design, HTML development, QA and final delivery.
• Strong understanding of mobile rich media and CTV advertising formats, their creative possibilities, technical specifications, limitations and execution requirements.
• Strong aesthetic judgement and practical knowledge of design principles, visual hierarchy, typography, animation, motion design and UI/UX fundamentals.
• Experience working closely with designers and HTML developers to ensure creative concepts are translated into technically sound, functional and visually engaging ad experiences.
• Ability to interpret brand briefs, identify audience insights and develop distinctive, engaging and strategically relevant creative concepts.
• Solid understanding of the Indian advertising landscape, brands, consumer behaviour, cultural nuances and market-specific creative requirements.
• Practical experience using AI tools for creative ideation, image and video generation, storyboarding, visualisation or improving creative workflows.
• Excellent written and verbal communication skills, with the ability to articulate creative ideas, present recommendations and communicate effectively with internal stakeholders and clients.
• Ability to manage multiple projects, prioritise work, resolve executional challenges, maintain quality standards and deliver within tight timelines.
• Strong command of English, including grammar, vocabulary and copywriting, with the ability to develop compelling communication for diverse audiences.
• Familiarity with international brands, global advertising trends and cultural nuances across markets, in addition to a strong understanding of India.
• Understanding of engagement rate, interaction rate, CTR, completion rate, viewability, conversions and other relevant campaign metrics.
• Familiarity with HTML5 advertising, rich media production workflows, ad-serving platforms and interactive advertising technologies.
• Exposure to AI-assisted creative production, automation tools and emerging technologies that can improve creative quality and operational efficiency.
• Familiarity with tools used for presentations, storyboarding, visualisation and creative collaboration.
• Proficiency in regional Indian languages or other languages is an advantage, particularly for localised campaign development.

📌 Senior Manager, Creative Strategy (Mumbai)
🏢 Affinity Global
📍 Mumbai