Role : Perormance Marketing Specialist

Experience:
2 – 4 Years Department: Digital Marketing Work

Location:
Bengaluru Work Mode : Onsite Employment Type: Full-Time Job Summary We are looking for a results-driven Performance Marketing Specialist with hands-on expertise in Google Ads and Meta Ads, along with working knowledge of LinkedIn Ads. The candidate will be responsible for campaign strategy, execution, optimization, reporting, and scaling to achieve business objectives. Strong proficiency in Google Tag Manager (GTM), Google Analytics 4 (GA4), and conversion tracking is essential.

Key Responsibilities
• Strategy & Campaign Management: Develop and execute performance marketing strategies, campaign structures, audience targeting, keyword plans, budget allocation, and bidding strategies across Google Ads, Meta Ads, and LinkedIn Ads.
• Optimization & Scaling: Monitor campaign performance, conduct A/B testing, optimize budgets and creatives, and scale campaigns to improve conversions, lead quality, CPA, CPL, and ROAS.
• Tracking & Analytics: Implement and troubleshoot GTM, GA4, Google Ads conversion tracking, Meta Pixel, and event tracking to ensure accurate conversion measurement and attribution.
• Reporting & Analysis:



Prepare daily, weekly, and monthly reports covering spend, impressions, clicks, CTR, CPC, CPL, CPA, conversion rates, ROAS, and revenue. Provide actionable insights and scaling recommendations.
• Collaboration: Work with creative, sales, and development teams to improve ad creatives, lead quality, landing pages, and conversion performance.
• E-commerce Marketing (Added Advantage): Experience with Shopify, product feeds, catalog ads, purchase tracking, revenue attribution, and e-commerce metrics such as AOV, CAC, and LTV. Required Skills & Qualifications
• 2–4 years of experience in performance marketing and paid advertising.
• Solid hands-on expertise in Google Ads and Meta Ads Manager; working knowledge of LinkedIn Ads Manager.
• Proficiency in GTM, GA4, conversion tracking, and campaign attribution.
• Strong analytical skills and proficiency in Excel/Google Sheets and reporting dashboards.
• Knowledge of Search, Display, Performance Max, lead generation, sales, and remarketing campaigns.
• Ability to independently manage campaigns, optimize performance, and scale advertising budgets.

📌 Digital Marketing Specialist (Bengaluru)
🏢 Disha Communications Private
📍 Bengaluru