Company: Khaitan India Limited Position: Business Manager – Sales (Kerala State)

Location:
Kerala (HQ: Kochi / Ernakulam or Kozhikode / Calicut) Industry: Consumer Electricals & Small Domestic Appliances Experience Required: 14 – 16 Years Employment Type: Full-time Eligibility Criteria — Mandatory RequirementNotice to Applicants: Only candidates with extensive, proven channel sales experience in Ceiling Fans, Water Heaters (Geysers), and Small Domestic / Home Appliances will be considered. Applications from other sectors (FMCG, Telecom, Building Materials, Lighting-only, or Industrial Goods) will not be reviewed.

About the Role
Khaitan India Limited is looking for a dynamic, seasoned commercial leader to manage and expand operations across the entire Kerala market (North and South Kerala territories). The Business Manager will spearhead distributor onboarding, drive primary and secondary volume targets, and build durable retail partnerships across the state.

Key Responsibilities
• Territory Sales Ownership: Formulate and execute regional sales plans to meet monthly, quarterly, and annual revenue targets across Ceiling Fans, Geysers, and Kitchen/Home Appliances in North and South Kerala.
• Distributor & Dealer Network Building: Identify gaps in territory coverage, appoint viable super-stockists and direct distributors, and expand retail counter reach in semi-urban and rural clusters.
• Trade & Channel Governance: Monitor distributor inventory levels, track secondary sales throughput, streamline billing, and maintain commercial discipline regarding trade schemes, payments,



and claims settlement.
• Team Leadership & Field Execution: Manage, coach, and deploy a team of Area Sales Managers (ASMs), Territory Sales Officers (TSOs), and Sales Executives across northern (e.g., Kozhikode, Kannur) and southern (e.g., Kochi, Thiruvananthapuram) regions.
• Market Intelligence & Schemes: Evaluate counter-initiatives, pricing, and promotional schemes by competitor brands; customize trade promotions to gain local market share.
• Product Placement & Merchandising: Work closely with key retail outlets and multi-brand counters to ensure prime shelf placement, POS visibility, and timely push for recent product launches. Candidate Profile & Qualifications
•

Experience:
14 to 16 years of hands-on channel distribution and sales management in the Kerala market.
• Industry Background: Core background strictly within Ceiling Fans, Water Heaters/Geysers, and Home Appliances.
• Preferred Companies: Current or past experience with leading electrical/appliance brands such as Havells, Atomberg, Crompton, Polycab, Orient Electric, V-Guard, USHA, Bajaj Electricals, or similar direct peers. Core Competencies:
• Demonstrated ability in building, restructuring, and growing wholesale distributor networks across Kerala.
• Deep understanding of regional buying patterns, dealer networks, and electrical market hubs across North and South Kerala.
• Fluency in Malayalam and English (working knowledge of Hindi is an advantage).
• Strong negotiation, conflict-resolution, and commercial P&L; management skills.

📌 Business Manager – Sales (India)
🏢 KHAITAN INDIA
📍 India