Job title: CDM-MONT/On Trade/HORECA Function: Sales

Key Responsibilities
• Sales & Business Development
• Deliver monthly and annual sales targets for Modern On Trade accounts.
• Expand distribution and ensure product availability across assigned outlets.
• Identify and onboard high‑potential on‑trade outlets to grow business footprint. 2. Outlet Relationship Management
• Build robust relationships with key stakeholders (owners, purchase managers, bar managers, F&B; leads).
• Conduct regular market visits to understand outlet performance and challenges.
• Negotiate visibility, placements, activation slots, and menu listings. 3. Execution & Activation
• Implement brand activation plans as per calendar and guidelines.
• Ensure execution of visibility elements (POSM, branding, display assets).
• Monitor activation ROI and share post‑activation evaluation. 4. Operations & Commercial Management
• Manage order planning, forecasting, and stock movement with distributors.




• Ensure compliance with commercial policies, claims, and pricing.
• Track market dynamics, competitor activities, pricing, and consumer trends. 5. Reporting & Analytics
• Maintain accurate outlet‑wise sales tracking and performance dashboards.
• Prepare weekly and monthly performance reports for leadership.
• Highlight opportunities, gaps, and corrective actions. Key Skills & Competencies
• Strong understanding of Modern On Trade channels (bars, lounges, restaurants, hotels).
• Excellent communication, negotiation, and relationship‑building skills.
• Execution-focused with high attention to detail.
• Strong analytical and planning skills.
• Ability to work independently and manage multiple stakeholders.
• Good knowledge of sales fundamentals and market operations.

📌 Category Development Manager-On Trade (Kolkata)
🏢 United Breweries
📍 Kolkata