Company: My Two Bigha Pvt. Ltd. Brand: 2Bigha.ai

Experience:
5+ Years

Location:
Gurugram, Haryana Employment Type: Full-Time

About the Role
My Two Bigha Pvt. Ltd. is looking for a results-driven Growth Marketing Manager to lead marketing strategy, accelerate brand growth, increase organic visibility, generate quality leads, and drive customer acquisition for 2Bigha.ai. The ideal candidate must have a strong understanding of how to generate organic views, increase social media reach, make content perform, and build a growing digital audience without relying entirely on paid advertising. We are looking for someone who can combine strategic thinking with hands-on execution, manage cross-functional teams, identify growth opportunities, and deliver measurable business results.

Key Responsibilities
1. Organic Growth & Social Media Strategy
• Develop and execute strategies to increase organic views, reach, engagement, followers, and brand awareness across Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms.
• Demonstrate a practical understanding of how social media algorithms, content formats, audience behaviour, and distribution strategies influence organic performance.
• Identify opportunities to create high-performing reels, videos, shorts, and other shareable content that drives visibility and engagement.
• Develop content distribution strategies to improve reach beyond existing followers.
• Analyze content performance, identify what works, and continuously optimize the content strategy.
• Build a consistent and sustainable organic growth engine that reduces dependence on paid promotions. 2. Growth Marketing & Business Strategy
• Develop and implement growth strategies aligned with business objectives, customer acquisition, and revenue generation.
• Identify new audience segments, acquisition channels, and opportunities to expand the business.
• Design and execute growth experiments to improve reach, lead generation, conversion rates, and customer acquisition.
• Build marketing strategies that support both short-term business targets and long-term brand growth.
• Establish measurable growth targets and take ownership of marketing performance. 3. Team Management & Leadership
• Lead and manage the marketing team, including content creators, social media executives, designers, video editors, performance marketers, and other relevant resources.
• Assign responsibilities, establish clear deliverables, set deadlines, and ensure timely execution.
• Develop workflows, standard operating procedures (SOPs), and performance measurement systems.
• Coordinate with sales, business development, product, and other teams to align marketing activities with business goals.
• Monitor individual and team performance, provide guidance, and ensure accountability for results.




• Take ownership of execution quality and team productivity rather than limiting the role to planning and reporting. 4. Content Strategy & Brand Building
• Develop a comprehensive content strategy that strengthens brand positioning and builds audience trust.
• Plan content calendars, campaigns, storytelling formats, educational content, reels, videos, and other relevant marketing assets.
• Work closely with the creative team to develop compelling content aligned with the brand's identity and target audience.
• Ensure consistency in brand messaging, visual identity, and communication across marketing channels.
• Identify emerging content trends and adapt them to the brand without compromising credibility. 5. Performance Marketing & Lead Generation
• Plan, execute, and optimize campaigns across Google Ads, Meta Ads, and other relevant paid advertising platforms.
• Develop lead generation strategies focused on lead quality, cost efficiency, and business outcomes.
• Monitor campaign performance and optimize targeting, creatives, landing pages, budgets, and conversion funnels.
• Work with the sales team to improve lead quality, lead follow-up, and conversion rates.
• Evaluate paid and organic channels together to maximize overall marketing efficiency. 6. SEO & Website Growth
• Develop and execute SEO strategies to improve keyword rankings, organic traffic, and website visibility.
• Identify relevant keywords, content opportunities, and search trends to increase qualified organic traffic.
• Collaborate with content and technical teams to improve website performance, user experience, and conversion rates.
• Track organic traffic, search performance, and website-generated leads using appropriate analytics tools. 7. Marketing Analytics & Performance Reporting
• Define and monitor KPIs for organic growth, audience engagement, lead generation, customer acquisition, and revenue contribution.
• Track metrics such as organic views, reach, engagement rate, follower growth, website traffic, cost per lead (CPL), customer acquisition cost (CAC), and conversion rate.
• Prepare regular performance reports with actionable insights and recommendations.
• Use data to identify growth bottlenecks, improve campaign effectiveness, and allocate resources efficiently.
• Establish clear targets and reporting mechanisms to measure individual channel and overall marketing performance. 8. Market Research & Strategic Partnerships
• Analyze competitors, industry trends, customer behaviour,



and market opportunities.
• Identify potential collaborations, influencer partnerships, media opportunities, and strategic alliances.
• Plan and execute online and offline marketing initiatives, events, and brand awareness activities.
• Explore innovative customer acquisition channels and new opportunities for business expansion. Required Skills & Experience
• Minimum 5 years of experience in growth marketing, digital marketing, brand marketing, or a related field.
• Proven experience in increasing organic social media views, reach, engagement, and audience growth.
• Strong understanding of social media algorithms, content distribution, audience retention, and viral content principles.
• Demonstrated ability to develop and execute strategies that deliver measurable organic growth.
• Experience managing marketing teams and coordinating multiple functions to achieve business targets.
• Solid expertise in Google Ads, Meta Ads, social media marketing, SEO, and lead generation.
• Proficiency in marketing analytics, campaign reporting, and performance measurement.
• Experience with Google Analytics 4, Google Tag Manager, CRM platforms, and marketing automation tools is preferred.
• Strong leadership, communication, planning, and problem-solving skills.
• Ability to translate business objectives into actionable marketing plans and measurable outcomes.
• A hands-on, execution-oriented approach with strong ownership and accountability. What We Expect From the CandidateThe successful candidate must be able to demonstrate:
• How they have increased organic views and reach through their previous marketing initiatives.
• Their approach to building a content strategy that consistently generates organic visibility.
• Examples of campaigns or initiatives that resulted in measurable business growth.
• Their ability to lead teams, manage execution, and deliver results within defined timelines.
• Their understanding of how to balance organic growth, paid marketing, brand building, and lead generation.
• Their ability to make data-driven decisions and take ownership of marketing outcomes. Candidates with only theoretical knowledge or experience limited to posting content and managing campaigns without measurable results will not be a suitable fit. Qualifications
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 5 years of relevant professional experience.
• A demonstrable track record of improving organic performance, leading marketing initiatives, and driving business growth.

How to Apply
Interested candidates can share their updated resume at [email protected]. Please include relevant examples of organic social media growth, marketing campaigns, and team management experience.

📌 Growth Marketing Manager (Gurugram)
🏢 2Bigha
📍 Gurugram