Company: Khaitan India Limited Position: Business Manager – Sales (Vijayawada Territory)

Location:
Vijayawada, Andhra Pradesh Industry: Consumer Electricals & Small Domestic Appliances Experience Required: 12 – 16 Years Employment Type: Full-time Eligibility Criteria — Mandatory RequirementStrict Notice: Only candidates with extensive, proven channel sales experience in Ceiling Fans, Water Heaters (Geysers), and Small Domestic / Home Appliances are eligible to apply. Applications from non-appliance/non-fan sectors (e.g., FMCG, Telecom, Building Materials, Lighting-only, or Industrial Goods) will not be considered.

About the Role
Khaitan India Limited is hiring a seasoned commercial leader as Business Manager – Vijayawada. This role carries full responsibility for driving market penetration, distributor network expansion, and top-line volume growth across Vijayawada and surrounding Coastal Andhra markets. The ideal candidate brings extensive network-building expertise, established relationships with local electrical trade partners, and a robust track record of managing primary and secondary sales teams.

Key Responsibilities
• Revenue & Sales Target Ownership: Drive and achieve monthly, quarterly, and annual primary and secondary sales targets for Ceiling Fans, Geysers, and Home Appliances across the assigned territory.
• Distributor Network Architecture: Identify market white spaces, evaluate financial viability, and appoint new super-stockists, distributors, and direct dealers to ensure deep retail penetration across urban and semi-urban belts.
• Secondary Sales & Counter Extraction: Supervise retail counter throughput,



eliminate distributor inventory blockages, ensure stock rotation, and maximize brand visibility on prime retail shelves.
• Commercial Governance & Credit Management: Maintain tight control over trade credit, payment collections, distributor ROI, claims verification, and billing schedules.
• Field Team Leadership: Direct, mentor, and monitor the performance of Area Sales Managers (ASMs), Territory Sales Officers (TSOs), and frontline sales representatives.
• Trade Schemes & Market Intelligence: Track competitor trade activities, pricing trends, and dealer incentives from industry peers; execute tailored counter-schemes and retail engagement drives. Candidate Profile & Qualifications
•

Experience:
12 to 16 years of solid channel sales management in Andhra Pradesh trade markets (with deep exposure to Vijayawada and Coastal AP).
• Industry Background: Core background strictly within Ceiling Fans, Water Heaters/Geysers, and Home Appliances.
• Preferred Companies: Current or previous experience with leading electrical/appliance brands such as Havells, Atomberg, Crompton, Polycab, Orient Electric, V-Guard, USHA, Bajaj Electricals, or direct industry peers. Core Competencies:
• Proven capability in building, restructuring, and expanding distributor and dealer networks from the ground up.
• In-depth commercial understanding of the Andhra Pradesh electrical trade hubs and wholesale corridors.
• Fluency in Telugu and English (working knowledge of Hindi is an advantage).
• Strong commercial acumen, negotiation capabilities, and field leadership skills.

📌 Business Manager – Sales (Vijayawada)
🏢 KHAITAN INDIA
📍 Vijayawada