Role Overview Own and scale paid campaigns for D2C e-commerce brands across Meta and Google, with strong analytical, planning and tracking depth.

Key Responsibilities
• Create media plans: channel mix, budget allocation, funnel split (TOFU/MOFU/BOFU), forecasting of spends, ROAS, CPA and revenue targets
• Plan, launch and optimise campaigns on Meta Ads and Google Ads (Search, Shopping, PMax, Demand Gen, YouTube)
• Diagnose performance drops with a structured approach: tracking, feed, budget and bid changes, creative fatigue, audience saturation, auction and seasonality
• Build and manage audiences across Google Ads, Meta Ads and GA4 (custom, lookalike, remarketing, customer match, predictive)
• Manage Google Merchant Center: feed setup, disapprovals, product data optimisation
• Implement and audit tracking: Meta Pixel and Conversions API, Google Ads conversion tracking, enhanced conversions
• Troubleshoot campaign, tracking and account issues end to end
• Use AI tools to speed up ad copy and creative ideation, audience research, reporting and performance analysis, with human review on every output
• Deliver actionable reporting and insights to clients and internal teams Required Skills




• Proven expertise in building media plans and budget phasing for D2C brands, including sale and seasonal periods
• Detailed, hands-on knowledge of Meta Ads and Google Ads, including all features and functionality
• Strong Meta Pixel, CAPI and Google Ads conversion tracking knowledge
• Deep understanding of GA4: events, conversions, attribution, explorations, audiences
• Working knowledge of Google Tag Manager (tags, triggers, variables, data layer)
• Hands-on Google Merchant Center experience
• Working knowledge of AI-driven features in ad platforms (Advantage+, PMax, Demand Gen, AI Max for Search) and when to use or override automation
• Comfort using AI tools (ChatGPT, Claude, Gemini) for analysis, creative briefs and reporting automation
• Strong analytical thinking, with comfort in ROAS, CPA, AOV, CAC and funnel metrics Valuable to Have
• Expertise in Shopify Analytics and reports
• Exposure to CRO collaboration with UI/UX and Tech teams
• Exposure to AI creative tools and basic automation (Looker Studio, Sheets/Apps Script, n8n or similar)

📌 Associate Performance Marketer (Noida)
🏢 Seventh Triangle
📍 Noida