We are looking for a dynamic, data-driven, and execution-focused Product Manager to lead the strategy, development, and continuous evolution of Mirchi Digital's consumer-facing digital products. The ideal candidate will combine strategic thinking, strong product intuition, technical understanding, and a customer-first mindset to build scalable, intuitive, and engaging digital experiences. This role will involve end-to-end ownership of the product roadmap, from identifying customer needs and defining opportunities to collaborating with cross-functional teams, launching features, and driving measurable business outcomes.

Key Responsibilities
1. Product Strategy & Roadmap
• Own and drive the product vision, strategy, and roadmap, aligned with organizational goals and customer needs.
• Identify new product opportunities through market research, competitive benchmarking, customer insights, and data analysis.
• Translate business objectives into clear product requirements, feature priorities, and actionable development plans.
• Define and track product KPIs related to user acquisition, activation, engagement, retention, and monetization. 2. Product Development & Execution
• Lead the end-to-end product lifecycle, from ideation and conceptualization to development, launch, and optimization.
• Work closely with engineering, design, analytics, marketing, and business teams to deliver high-quality product experiences.
• Create detailed Product Requirement Documents (PRDs), user stories, acceptance criteria, wireframes, and user journeys.
• Manage product backlogs, sprint planning, prioritization, and release timelines using Agile/Lean methodologies.
• Identify dependencies, manage risks, and proactively resolve execution challenges to ensure timely delivery. 3. User Experience & Customer Engagement
• Champion a customer-first approach across product planning and decision-making.
• Collaborate with UI/UX teams to create intuitive, seamless,



and engaging experiences across mobile applications and web platforms.
• Analyze user behavior, customer journeys, conversion funnels, and feedback to identify opportunities for improvement.
• Drive initiatives focused on improving user engagement, customer satisfaction, retention, and overall product experience. 4. Analytics, Growth & Optimization
• Leverage product analytics and customer insights to make informed decisions and measure feature performance.
• Design and evaluate A/B tests and product experiments to continuously improve user experience and business metrics.
• Monitor critical metrics such as DAU/MAU, conversion rates, feature adoption, churn, and retention.
• Partner with growth and marketing teams to optimize user acquisition, onboarding, and activation journeys.
• Develop a robust understanding of digital growth channels, including App Store Optimization (ASO) and organic discovery. 5. Cross-Functional Leadership
• Act as the central point of ownership for assigned products and initiatives.
• Communicate product priorities, progress, outcomes, and challenges effectively to key stakeholders.
• Influence cross-functional teams through clear thinking, data-backed recommendations, and strong collaboration.
• Balance customer expectations, business priorities, and technical feasibility to deliver maximum product impact. Qualifications & Experience
• 5-10 years of relevant Product Management experience, preferably building and scaling B2C digital products.
• An MBA from a Tier 1 institution.



Bachelor's or equivalent degree in Engineering, Computer Science, or a related technical discipline.
• Strong understanding of the digital consumer ecosystem; experience in OTT, music streaming, entertainment, media, or subscription-led platforms will be an added advantage.
• Hands-on experience with Agile product development, sprint management, backlog prioritization, and cross-functional execution.
• Strong analytical and problem-solving skills, with the ability to translate data into actionable product decisions.
• Familiarity with tools such as Google Analytics, Firebase, AppsFlyer, Mixpanel, Amplitude, Figma, Balsamiq, or equivalent product analytics and design tools.
• Working knowledge of APIs, mobile and web technologies, experimentation frameworks, and product performance monitoring. Key Competencies
• Product Ownership: Strong accountability for product decisions, execution, and measurable outcomes.
• Customer Obsession: Deep understanding of customer needs, behavior, and pain points.
• Analytical Thinking: Ability to make structured, data-informed decisions.
• Innovation Mindset: Curiosity to explore emerging technologies, trends, and product opportunities.
• Technical Acumen: Ability to collaborate effectively with engineering teams and understand technical trade-offs.
• Execution Excellence: Ability to prioritize effectively, solve problems, and consistently deliver results.
• Stakeholder Management: Strong communication, collaboration, and influencing skills. What We're Looking For Someone who doesn't just manage features but thinks like a product owner, acts like a problem-solver, and delivers like an entrepreneur. A professional who is equally comfortable discussing customer experiences, analyzing conversion funnels, defining product strategy, and working alongside engineers to bring impactful products to market.

📌 Product Manager (Noida)
🏢 Mirchi
📍 Noida