About the Role
SRV Media is looking for an experienced and results-driven Account Director with strong expertise in Google Ads, Performance Marketing, and Client Servicing. The ideal candidate should have a proven track record of managing large client accounts, developing performance-driven digital strategies, leading client relationships, and driving business growth. This role requires someone who understands the technical aspects of Google Ads while possessing the strategic thinking and relationship management skills needed to lead high-value accounts.

Key Responsibilities
Client Servicing & Account Management
• Manage and strengthen relationships with key clients, acting as their primary strategic point of contact.
• Understand client business objectives and translate them into effective digital marketing strategies.
• Lead client meetings, business reviews, performance discussions, and strategic presentations.
• Ensure high levels of client satisfaction, retention, and long-term account growth.
• Handle escalations, manage expectations, and proactively recommend solutions.
• Identify opportunities for account expansion, upselling, and cross-selling. Google Ads & Performance Marketing
• Lead strategic planning and performance oversight of Google Ads campaigns across Search, Display, YouTube, Shopping, and Performance Max.
• Demonstrate strong knowledge of Google Ads campaign structures, bidding strategies, audience targeting, and budget optimization.
• Analyze campaign performance across ROAS, ROI, CPA, CPL, CAC, CTR, and conversion rates.




• Guide performance marketing teams in developing strategies that maximize campaign efficiency and business outcomes.
• Understand Google Analytics 4 (GA4), Google Tag Manager (GTM), conversion tracking, attribution, and reporting dashboards.
• Provide strategic recommendations based on campaign insights, competitive analysis, and market trends.
• Ensure effective utilization of client media budgets and alignment with agreed business objectives. Strategy & Business Growth
• Develop integrated digital marketing strategies aligned with client growth objectives.
• Drive revenue growth through client retention, account expansion, and new business opportunities.
• Lead annual and quarterly account planning, budgeting, and performance forecasting.
• Collaborate with internal teams to develop strategic proposals, pitches, and innovative campaign solutions.
• Monitor account profitability, resource utilization, and overall business performance. Team Leadership & Cross-Functional Collaboration
• Lead, mentor, and guide account managers and client servicing teams.
• Collaborate closely with performance marketing, creative, SEO, analytics, and strategy teams.




• Ensure seamless coordination between client expectations and internal execution.
• Establish clear accountability, delivery timelines, and quality standards.
• Support team development through coaching, performance reviews, and knowledge sharing. Required Skills & Qualifications
• 10–15 years of experience in digital marketing, client servicing, or account management, preferably within a digital marketing agency.
• Solid hands-on experience or demonstrated technical expertise in Google Ads and performance marketing.
• Proven experience managing large-scale advertising budgets and high-value client accounts.
• Strong understanding of Google Ads, GA4, GTM, conversion tracking, and performance reporting.
• Excellent client relationship management, stakeholder communication, and presentation skills.
• Experience managing multiple accounts and leading cross-functional teams.
• Strong analytical ability to translate campaign data into actionable business recommendations.
• Commercial understanding of account profitability, revenue growth, and client retention.
• Ability to manage senior stakeholders, resolve escalations, and lead strategic discussions. Preferred Qualifications
• Google Ads certifications.
• Experience managing enterprise clients and multi-industry portfolios.
• Exposure to Meta Ads and other paid media platforms.
• Experience with CRM platforms, reporting dashboards, and marketing automation tools.

📌 Director Account Manager (Kolkata)
🏢 SRV MEDIA
📍 Kolkata