Lovely Professional University is looking for an experienced SEO & AI Search Expert to strengthen the digital visibility, online reputation, and personal brand of the University's Higher Authority. The candidate will be responsible for developing advanced search strategies that ensure the Authority's content is discoverable, credible, and prominently positioned across traditional search engines and emerging AI-powered search platforms. The ideal candidate must have strong expertise in personal branding, executive SEO, online reputation management, and AI Search Optimization (GEO/AEO).

Key Responsibilities
• Personal Branding & SEO: Develop and execute SEO strategies to enhance the digital presence and personal brand of the University's Higher Authority.
• AI Search Optimization: Position authoritative content to improve visibility across AI-powered search platforms, conversational search, and generative search results.
• Executive Digital Presence: Optimize personal websites, biographies, articles, interviews, thought-leadership content, and digital profiles.
• Content Strategy: Collaborate with the social media and content teams to create search-friendly content aligned with the Authority's vision, expertise, and public image.
• Online Reputation Management: Monitor branded search results, strengthen positive digital visibility, and address reputation-related search concerns through ethical SEO practices.
• Technical SEO: Manage website audits, keyword research, schema markup, indexing, internal linking, site performance, and structured data.
• Authority Building: Strengthen digital credibility through high-quality backlinks, media coverage, authoritative publications, and relevant digital mentions.
• Analytics & Reporting: Track keyword rankings, organic traffic, branded search visibility, AI search citations and mentions,



and overall SEO performance.
• Competitive Intelligence: Analyze competitors' digital positioning and identify opportunities to improve search visibility and personal brand authority.
• Cross-Functional Collaboration: Work closely with leadership, PR, digital marketing, and social media teams to maintain a consistent and credible online identity. Required Qualifications & Experience
• Minimum 8 years of relevant qualified experience in SEO, with substantial hands-on experience in personal branding, executive branding, or leadership digital presence.
• Proven track record of improving the online visibility and search presence of senior executives, founders, business leaders, or prominent personalities.
• Strong understanding of Google Search, technical SEO, content optimization, entity SEO, and reputation management.
• Practical knowledge of Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI-driven search discovery.
• Experience with Google Search Console, Google Analytics, keyword research tools, and SEO performance dashboards.
• Strong analytical, strategic thinking, communication, and stakeholder-management skills.
• Ability to translate complex leadership expertise into credible, discoverable digital content. Preferred Candidate Profile
• Experience managing personal branding for a prominent leader, founder, CEO, public figure, or senior academic.
• Exposure to higher education, corporate communications, public relations, or executive thought leadership.
• Demonstrated results supported by SEO case studies, performance reports, or portfolio examples.
• Candidates with experience in both traditional SEO and emerging AI search optimization will be preferred. Important Requirement The candidate must be willing to relocate to Phagwara, Punjab, and work closely with the Higher Authority Social Media Team at LPU.

📌 Search Engine Optimization Specialist (Phagwara)
🏢 Lovely Professional University
📍 Phagwara