Day-to-Day Responsibilities
• Manage and regularly optimize digital listings including Google Business Profile, wedding directories, and other online platforms by updating content, photos, and responding to reviews.
• Create and maintain content calendars for Instagram, LinkedIn, Pinterest, and other relevant platforms using existing project photographs and newly created content.
• Schedule, publish, and monitor social media content using approved scheduling tools and ensure consistency of brand communication.
• Plan and execute photoshoots, reels, and short-form video content at weddings, venues, and related events to create engaging marketing material.
• Assist in writing blogs, website content, social media captions, and email marketing campaigns in line with the company's marketing strategy.
• Research and develop relationships with wedding venues, photographers, decorators, influencers, and other industry partners to identify collaboration opportunities.
• Monitor, track, and analyze the performance of digital marketing initiatives including PPC campaigns, social media campaigns, website traffic, and lead generation activities.
• Prepare monthly reports on marketing performance, lead generation metrics, and campaign effectiveness.
• Manage inbound sales inquiries received through phone calls, WhatsApp, website forms, social media channels, wedding portals, and referral sources.
• Update and maintain accurate lead information in the CRM system and ensure all inquiries are recorded and tracked.
• Qualify leads based on the company's customer profile and follow established lead management processes.
• Conduct initial discovery calls with prospective clients to understand wedding requirements, budgets, guest counts, and event expectations.




• Nurture prospective clients through regular follow-ups and relationship-building activities to move opportunities through the sales funnel.
• Coordinate meetings and consultations between prospective clients and senior wedding planners.
• Support venue familiarization visits and accompany clients to hotel and venue inspections when required.
• Assist in preparing basic proposals, presentations, and sales collateral for prospective clients.
• Work towards monthly lead conversion and revenue support targets. RequirementsEducational Qualifications
• Bachelor's Degree or Diploma in Marketing, Mass Communication, Business Administration, Hospitality Management, Event Management, or a related field. Experience
• 1-2 years of experience in Digital Marketing, Inside Sales, Business Development, Hospitality Sales, Wedding Planning, or a similar customer-facing role.
• Fresh graduates with exceptional communication skills and relevant internship experience may also be considered. Technical Skills
• Proficiency in Canva, Microsoft PowerPoint, Microsoft Excel, and Google Workspace.
• Familiarity with CRM software and lead management systems.
• Understanding of social media management platforms and content scheduling tools.
• Basic understanding of digital advertising platforms such as Meta Ads and Google Ads.
• Ability to prepare performance reports and analyze campaign results. Core Competencies
• Excellent verbal and written communication skills in English.
• Robust interpersonal and relationship-building skills.
• Confident in handling customer inquiries and sales conversations.
• Robust organizational and time-management abilities.
• Ability to multitask and thrive in a fast-paced environment.
• Self-motivated with a proactive approach to problem-solving.
• Strong attention to detail and follow-through.

📌 Wedding Marketing (Panaji)
🏢 The Perfect Knot
📍 Panaji