We're Hiring | Digital Marketing, Creative & E-commerce Specialist

Location:
Jodhpur, Rajasthan

Experience:
2–4 years preferred Raali is a contemporary Indian craft and design brand rooted in the ecology and craft practices of the Thar Desert. We work closely with artisan communities to bring vernacular crafts and regional textile knowledge into contemporary design across home, apparel, textiles and lifestyle. We’re looking for a versatile, hands-on Digital Marketing, Creative & E-commerce Specialist to manage Raali’s digital presence end-to-end—from content creation and graphic design to performance marketing, SEO and Shopify development. This role is for someone who combines creative thinking with technical expertise and commercial understanding, and can independently execute, troubleshoot and improve different aspects of our digital business. What You’ll Do1. Social Media & Content
• Manage Raali’s presence across Instagram, Facebook, Pinterest and other relevant platforms.
• Plan content calendars, brainstorm ideas and develop content formats suited to the brand.
• Photograph and film products, collections, craft processes, studio activities and campaigns.
• Edit photos and videos, create Reels and develop platform-specific content.
• Write captions, scripts, blog posts and other supporting content, working with the team on creative direction.
• Schedule and publish content, manage community engagement and track performance. 2. Graphic Design & Creative Production
• Independently design social media posts, stories, Pinterest pins, website banners, campaign creatives, promotional graphics and other brand collaterals.
• Develop creative assets for product launches, sales, seasonal campaigns and advertisements.
• Edit and retouch product photographs and create engaging video content.
• Maintain visual consistency across Raali’s website, social media and marketing channels.
• Translate creative briefs and brand direction into polished, ready-to-publish assets. 3. Shopify & Website Development
• Manage Raali’s Shopify store, including product uploads, descriptions, images, collections, pricing, variants, inventory and website banners.
• Implement promotional offers, discount codes, sales campaigns, landing pages and other e-commerce requirements.
• Customise Shopify themes and implement website changes using Shopify Liquid, HTML, CSS and JavaScript.
• Implement new UI/UX designs and website improvements, working from design files or briefs.
• Troubleshoot technical issues,



improve mobile responsiveness and ensure a seamless shopping experience.
• Manage Shopify apps and integrations, and identify opportunities to improve website functionality and performance. 4. SEO & Organic Growth
• Manage on-page and technical SEO, including keyword research, metadata, headings, image optimisation, internal linking and site structure.
• Optimise product pages, collections, landing pages and blog content for search visibility.
• Monitor performance using Google Search Console and Google Analytics.
• Identify and resolve technical SEO issues, indexing problems, broken links and other barriers to organic growth.
• Develop content and backlink strategies to improve organic traffic and search rankings. 5. Performance Marketing & Paid Advertising
• Plan, set up, manage and optimise advertising campaigns across Meta Ads, Google Ads and Pinterest Ads.
• Develop campaign strategies, audiences, budgets, creative variations and testing plans.
• Monitor and optimise campaigns for purchases, customer acquisition cost, return on ad spend and overall business performance.
• Set up and troubleshoot conversion tracking, Meta Pixel, product catalogues and relevant analytics integrations.
• Analyse campaign results and identify opportunities to improve performance and marketing efficiency.
• Coordinate promotions across paid advertising, social media and the website. 6. E-commerce Growth, Analytics & Conversion Optimisation
• Monitor website traffic, conversion rates, sales, customer behaviour and campaign performance.
• Identify opportunities to improve product discovery, product pages, landing pages, navigation, checkout experience and overall conversion rates.
• Use analytics and customer behaviour to identify where potential customers drop off and recommend practical improvements.
• Understand key e-commerce metrics, including customer acquisition cost, ROAS, conversion rate and revenue, and interpret them in the context of business profitability.
• Maintain accurate conversion tracking and reporting to assess the effectiveness of marketing channels.
• Research competitors, digital trends, tools and opportunities relevant to Raali.
• Keep digital assets,



campaign files, product information and marketing activities organised. Who We’re Looking For
• 2–4 years of relevant hands-on experience in digital marketing, e-commerce, Shopify development or a similar role.
• Strong working knowledge of Instagram, Facebook, Pinterest and social media management.
• Proficiency in Canva and/or Adobe Creative Suite, with the ability to independently create polished, brand-appropriate designs.
• Good photography, video shooting, editing and visual storytelling skills.
• Practical Shopify experience, including store management, theme customisation and website maintenance.
• Working knowledge of Shopify Liquid, HTML, CSS and JavaScript.
• Robust understanding of SEO, including technical and on-page optimisation.
• Hands-on experience running Meta and Google Ads; experience with Pinterest Ads is preferred.
• Familiarity with Google Analytics, Google Search Console, conversion tracking and e-commerce reporting.
• An understanding of conversion rate optimisation and the customer journey, with the ability to turn insights into actionable improvements.
• Strong visual judgement and the ability to understand and maintain a brand’s design language across different platforms.
• Commercial thinking and an understanding of how content, advertising, website experience and product presentation work together to drive sales.
• The ability to multitask, troubleshoot problems, manage projects independently and take ownership of outcomes.
• An interest in textiles, craft, fashion, home, design and lifestyle is an advantage. Why Join Raali?You’ll have the opportunity to work across the entire digital ecosystem of a growing design brand, combining creativity, technology and marketing. This is a role for someone who enjoys both the creative and technical sides of digital commerce and wants to take meaningful ownership of how a brand grows online.

How to Apply
Send your CV and portfolio to [email protected], with the subject line: Digital Marketing, Creative & E-commerce Specialist | [Your Name] Please include examples of work you have personally executed, particularly:
• Shopify theme customisations or coding projects using Liquid, HTML, CSS or JavaScript.
• Graphic design, photography and video editing.
• SEO projects and improvements in organic traffic.
• Meta and Google Ads campaigns, including measurable performance results where available. Please clearly indicate your individual contribution to each project.

📌 Digital Marketing, Creative (Jodhpur)
🏢 Raali
📍 Jodhpur