Sr. / Marketing Manager The candidate will be responsible for planning, coordinating, and executing integrated marketing initiatives across offline and digital channels, with a primary focus on offline branding, activations, events, and marketing support, while also driving digital marketing initiatives across all products and support functions. Job Responsibilities
· Manage both online and offline marketing activities including branch-level promotions, dealer branding, events and activation campaigns.
• Coordinate with Product Teams for the development of marketing collaterals, including brochures, flyers, standees, banners, digital creatives, sales toolkits, and campaign materials.
• Manage end-to-end execution of branding activities across branches and partner locations, ensuring timely deployment and brand consistency.
• Coordinate with internal stakeholders and external agencies/vendors for the execution of offline and digital marketing initiatives.
• Conceptualise, develop, and execute WhatsApp marketing campaigns to drive customer engagement and lead generation.
• Plan, manage, and optimise digital marketing campaigns across platforms to generate qualified leads for UCV, Two-Wheeler, and Three-Wheeler segments.
• Monitor campaign performance, track KPIs,



and ensure lead quality and conversion efficiency.
• Oversee website content updates, landing page optimisation, and coordinate with agency partners for enhancements.
• Monitor and improve Google ratings and online reputation through structured review management initiatives.
• Ensure adherence to brand guidelines across all marketing communication materials. Qualifications & Experience
· Bachelor's / Master's Degree in Business Administration or related field.
· 5-10 years of experience in marketing, preferably in NBFC / BFSI / Auto Finance sector.
· Experience in performance marketing and lead generation campaigns is preferred. Skill Requirements
· Strong understanding of offline branding, activations, event management, and marketing execution.
· Working knowledge of SEO principles and website content management along with the digital marketing
· Vendor and agency management capability.
· Data-driven approach to campaign planning and performance evaluation.
· Robust communication, coordination, and stakeholder management skills.
•
· Ability to manage multiple projects and campaigns simultaneously.

📌 Marketing Manager (Chennai)
🏢 Hinduja Leyland Finance
📍 Chennai