Job Description
– Google & Meta Ads SpecialistPosition: Digital Advertising Specialist (Google Ads & Meta Ads)

Experience:
2–3 Years Job

Location:
Coimbatore, Tamil Nadu Employment Type: Full-Time Department: Digital Marketing Job SummaryWe are looking for a results-driven Google & Meta Ads Specialist with 2–3 years of hands-on experience in planning, executing, managing, and optimizing paid advertising campaigns across Google Ads and Meta platforms (Facebook & Instagram). The ideal candidate should have strong expertise in lead generation, performance marketing, audience targeting, campaign optimization, and analytics, with a focus on maximizing ROI and generating quality leads.

Key Responsibilities
1. Google Ads Management
• Plan, create, and manage Google Search, Display, YouTube, and Performance Max campaigns.
• Conduct keyword research, competitor analysis, and audience targeting.
• Optimize bidding strategies, ad copies, and landing pages to improve conversions.
• Manage campaign budgets and monitor cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS).
• Implement conversion tracking using Google Tag Manager and GA4. 2. Meta Ads Management (Facebook & Instagram)
• Create and manage lead generation, traffic, engagement, and conversion campaigns.
• Manage campaigns through Meta Ads Manager and Meta Business Suite.
• Develop effective audience targeting strategies, including Custom Audiences, Lookalike Audiences, and retargeting.
• Conduct A/B testing of ad creatives, copies, audiences, and placements.




• Optimize campaigns to improve lead quality and reduce acquisition costs. 3. Performance Marketing & Lead Generation
• Develop paid advertising strategies to achieve monthly lead generation targets.
• Monitor campaign performance and continuously improve conversion rates.
• Coordinate with the creative and content teams for advertising materials.
• Analyze landing page performance and recommend improvements.
• Track lead quality and campaign effectiveness through CRM or lead management systems. 4. Analytics & Reporting
• Monitor and analyze campaign performance using Google Analytics 4, Google Ads, and Meta Ads Manager.
• Prepare daily, weekly, and monthly performance reports.
• Track key performance indicators, including impressions, CTR, CPC, CPL, CPA, conversions, and ROAS.
• Provide actionable recommendations to improve advertising performance and budget utilization. Required Skills & QualificationsEducational Qualification:
• Bachelor's degree in Marketing, Business Administration, Communications, Computer Science, or a related field. Experience & Technical

Skills:
• 2–3 years of practical experience managing Google Ads and Meta Ads campaigns.
• Strong knowledge of Google Ads, Meta Ads Manager, GA4, and Google Tag Manager.




• Experience in lead generation and conversion-focused advertising.
• Knowledge of Meta Pixel, Conversions API, and conversion tracking.
• Experience with remarketing, audience segmentation, and A/B testing.
• Ability to manage multiple campaigns and advertising budgets independently.
• Strong analytical, reporting, and communication skills.
• Proficiency in Microsoft Excel or Google Sheets. Preferred Qualifications
• Google Ads Certification.
• Meta Certified Digital Marketing Associate or similar certification.
• Experience in education-sector marketing, student admissions, or institutional lead generation.
• Knowledge of CRM integration and lead tracking.
• Basic understanding of SEO and landing page optimization. Key Performance Indicators (KPIs)
• Number of qualified leads generated.
• Cost per Lead (CPL) and Cost per Acquisition (CPA).
• Lead-to-conversion ratio.
• Click-Through Rate (CTR) and Conversion Rate.
• Return on Ad Spend (ROAS), where applicable.
• Campaign budget efficiency and overall performance. What We Expect
• Ability to independently manage Google and Meta advertising campaigns.
• Solid focus on generating high-quality leads at an optimized cost.
• Data-driven decision-making and proactive campaign optimization.
• Ability to work collaboratively with marketing, design, and admissions teams.
• Regular performance reporting and continuous improvement. Experience Required: 2–3 Years Work

Location:
Coimbatore

Salary:
Based on experience and skills

📌 Digital Advertising Specialist (Coimbatore)
🏢 Ranku_Higher
📍 Coimbatore