Company Description Approlabs is an AI/ML product innovation studio focused on building custom AI-powered applications that enable business transformation. The team combines expertise in Artificial Intelligence, Machine Learning, and Generative AI to deliver solutions that address complex business challenges. Approlabs partners with organizations to design and implement cutting-edge digital products that are scalable and impact-focused. The company offers a collaborative environment where technology, creativity, and problem-solving come together to shape the future of intelligent applications. Role Description The Digital Marketing Executive is a full-time, on-site role based in Chennai. This position is responsible for planning and executing digital marketing campaigns across multiple channels to increase brand visibility and generate qualified leads. Day-to-day tasks include managing social media accounts, creating and optimizing web content, monitoring campaign performance, and analyzing web analytics to improve outcomes. The role also involves coordinating with internal teams to align marketing initiatives with product launches, preparing marketing reports,



and supporting communication strategies that clearly present Approlabs’ AI/ML offerings to target audiences. Qualifications
• Strong Marketing skills with experience in digital campaign planning, execution, and optimization.
• Effective Communication abilities, including clear written and verbal communication for internal and external stakeholders.
• Hands-on Social Media Marketing experience across platforms such as LinkedIn, Twitter, Instagram, and others.
• Web Content Writing skills for landing pages, blogs, email campaigns, and product-focused content.
• Proficiency in Web Analytics tools (e.g., Google Analytics, social media insights) to track performance and derive actionable insights.
• Familiarity with SEO and SEM fundamentals, marketing automation tools, and basic design tools is an advantage.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Ability to work in office in Chennai, collaborate in a team environment, and manage multiple projects with attention to detail.

📌 Digital Marketing Executive (Chennai)
🏢 ApproLabs
📍 Chennai