Sr Manager/ Manager – B2B Marketing Workstore Pvt. Ltd. | Worli Mumbai

Job Description
– Marketing Manager Position Overview We are looking for a dynamic and hands-on Marketing Manager to lead and execute end-to-end marketing initiatives across corporate branding, digital marketing, content, lead generation, BTL activities, exhibitions, and brand experience. The ideal candidate should have a strong aesthetic sense, excellent communication skills, a sound understanding of marketing fundamentals, and the ability to understand and communicate technical products effectively. The role requires a blend of strategic thinking, creative execution, project management, and performance orientation.

Key Responsibilities
1. Corporate Marketing – Glide Brands
• Drive 360° brand management across digital and offline touchpoints.
• Manage corporate presence across: LinkedIn, Corporate Websites & Marketing collaterals.
• Develop and maintain consistent brand guidelines and visual identity.
• Manage and maintain Trademark (TM) and Intellectual Property (IP) tracking and documentation
• Brief, monitor, and evaluate agencies, vendors, designers, and other marketing partners. 2. Brand Marketing
- Dyson & Voltalux
• Website development, updates, content management, and optimization.
• Planning and execution of BTL activities and exhibitions.
• Development of product-focused marketing materials and presentations.
• Manage lead-generation initiatives and coordinate with external marketing agencies. 3. Digital Marketing Content & Performance
• Plan, execute, and monitor campaigns across Meta and Google.




• Track campaign performance, lead quality, CPL, conversion, and ROI.
• Build and maintain remarketing and retargeting audiences.
• Create/coordinate: Social media content, Product communication, Website content, Presentations & Brochures and marketing collateral 4. Lead Generation & Inside Sales
• Develop integrated lead-generation programs across digital, BTL, exhibitions, and other marketing channels.
• Define and monitor lead qualification criteria.
• Track the complete lead funnel from acquisition to qualification and conversion. 5. BTL, Exhibitions & Experience Centres
• Plan and execute BTL campaigns, exhibitions, events, and trade shows.
• Coordinate with vendors, agencies, fabricators, designers, and internal stakeholders.
• Manage event branding, communication, collateral, and customer experience. 6. Agency & Stakeholder Management
• Manage external marketing, creative, digital, media, and event agencies.
• Prepare clear briefs and ensure timely delivery of projects.
• Evaluate agency performance and deliverables. Key Skills & Competencies Aesthetic & Creative Sense Excellent verbal and written communication skills. Strong understanding of B2B/B2C marketing fundamentals. Knowledge of digital marketing, content, branding, lead generation, BTL, and events. Technical & Product Aptitude
- Ability to understand technical products, features, applications, and USPs. Capability to translate technical/product information into straightforward and compelling customer-facing communication. Qualifications BE Mechanical a must, MBA is an added advantage.

📌 Sr Marketing ManagerB (Mumbai)
🏢 Glide Brands
📍 Mumbai