Key Responsibilities
● Analyze the end-to-end e-commerce funnel to identify where Canadian shoppers abandon or experience friction in the customer journey. ● Compare customer behavior and conversion performance across the Canadian and U.
S. Shopify storefronts to identify meaningful performance gaps. ● Review, validate, and correct analytics, campaign tracking, pixels, and conversion-tracking configurations. ● Diagnose and resolve site, Shopify theme, browser, device, and performance-related issues that affect conversion. ● Develop and manage a structured conversion rate optimization and A/B testing roadmap. ● Formulate hypotheses, define success metrics, prioritize tests, and evaluate experiment results. ● Improve the usability and customer experience of product, collection, cart, and checkout pages. ● Use quantitative analytics and customer-behavior insights to recommend conversion improvements. ● Monitor and report the impact of implemented changes on conversion rate, revenue per visitor, and related e-commerce performance indicators. ● Partner with marketing, design, e-commerce, and other stakeholders to prioritize and implement improvements. ● Translate analytical findings into clear, commercially focused recommendations and measurable actions. Mandatory Skills Required ● 5+ years of direct-to-consumer e-commerce experience. ● Demonstrated success in improving e-commerce conversion performance. ● Strong experience with: E-commerce funnel analysis, Conversion rate optimization, A/B and multivariate testing, Analytics and conversion-tracking implementation,



Customer-behavior analysis and Campaign tracking using UTMs ● Hands-on experience improving UX/UI across: Product detail pages, Collection or category pages, Cart experiences, Checkout journeys and Strong working knowledge of Shopify. ● Ability to diagnose Shopify theme and site-performance issues across browsers and devices. ● Experience with Liquid themes and Shopify Markets. ● Proficiency with Google Analytics 4 and Google Tag Manager. ● Experience with Microsoft Clarity or Hotjar. ● Working knowledge of Meta Pixel and Conversions API. ● Experience using an experimentation platform such as VWO, Convert, or Optimizely. ● Ability to measure and communicate the commercial impact of changes using conversion rate, revenue per visitor, and related performance metrics. ● Robust cross-functional collaboration skills, with the ability to work effectively with marketing, design, and e-commerce stakeholders. Core Technologies ● Shopify; Shopify Plus experience is preferred. ● Liquid themes and Shopify Markets ● Google Analytics 4 (GA4) ● Google Tag Manager ● Microsoft Clarity or Hotjar ● Meta Pixel and Conversions API ● Campaign tracking using UTMs ● VWO, Convert, or Optimizely ● Figma Nice to Have

Skills:
● Shopify Plus experience. ● Experience in beauty, skincare, or wellness e-commerce. ● Working knowledge of Figma. ● Google Analytics certification. ● CXL Conversion Optimization certification or training. ● Nielsen Norman Group UX certification or training. ● Shopify Partner credentials.

📌 Conversion Rate Optimization Specialist (Bengaluru)
🏢 VAYUZ Technologies
📍 Bengaluru