Digital Marketing Specialist

Location:
Whitefield, Bangalore – Work From Office (Monday-Friday, 12:30 PM – 9:30 PM) About Alain Charles Publishing Alain Charles Publishing is a pioneer in international publishing, with a legacy spanning over half a century. Serving half a million readers across four continents, Alain Charles has been instrumental in advancing business publishing globally. Position Overview We are seeking an experienced and results-driven Digital Marketing Specialist to lead and execute integrated digital marketing initiatives across multiple brands, conferences, exhibitions, webinars, reports, and digital platforms. The role requires a strong understanding of digital marketing, lead generation, CRM management, marketing automation, website management, SEO, and campaign analytics. The successful candidate will be responsible for driving brand awareness, audience engagement, customer acquisition, lead generation, and revenue growth through effective planning, execution, and optimization of marketing campaigns. This position requires a highly analytical and proactive marketing professional who can manage multiple projects, work collaboratively with cross-functional teams, and deliver measurable business results.

Key Responsibilities
• Plan, execute, and optimize integrated marketing campaigns across digital channels to support brand awareness, lead generation, customer acquisition, and revenue growth.
• Manage and execute email marketing campaigns using platforms such as Mailchimp, Zoho Campaigns or similar marketing automation tools.
• Develop and implement social media marketing strategies, including content planning, campaign execution, audience engagement, and performance tracking across relevant platforms.
• Drive SEO initiatives to improve website rankings, organic traffic, and online visibility through keyword research, content optimization, and technical SEO best practices.
• Conduct website audits and performance analysis using tools such as SEMrush, Google Analytics, and Search Console, providing recommendations for continuous improvement.




• Manage company websites and landing pages, including content updates, page creation, user experience improvements, and conversion optimization.
• Support the promotion of conferences, exhibitions, workshops, webinars, reports, and other marketing initiatives through multi-channel campaigns.
• Manage and enhance newsletters across multiple brands, continuously improving open rates, click-through rates, and subscriber engagement.
• Conduct market research, audience profiling, data research, and database development to identify target prospects and new business opportunities.
• Oversee data segmentation, cleansing, CRM management, and data flow processes to ensure accurate targeting, reporting, and campaign performance.
• Utilize CRM platforms such as Zoho CRM or similar systems to manage leads, track campaign performance, maintain data integrity, and support sales and marketing activities.
• Generate marketing-qualified leads (MQLs) through digital marketing activities and support the sales team with high-quality, actionable leads.
• Work closely with sales teams to align marketing campaigns with commercial objectives and maximize lead conversion opportunities.
• Create and manage marketing collateral including banners, flyers, brochures, presentations, social media creatives, email graphics, and other promotional materials using Canva or similar design tools, ensuring consistent brand identity across all marketing channels.
• Monitor, analyze, and report on campaign performance, website traffic, lead generation, email marketing metrics, and overall marketing ROI using data-driven insights. Qualifications
• Bachelor’s degree in Marketing, Business Administration, Communications,



or a related field.
• Minimum 8 years of experience in digital marketing, campaign management, lead generation, marketing automation, and website management.
• Proven experience in planning, executing, and optimizing integrated digital marketing campaigns across multiple channels.
• Strong experience in lead generation, customer acquisition, audience engagement, and marketing performance analysis.
• Hands-on experience with CRM systems, marketing automation platforms, website management, and digital analytics tools.
• Demonstrated ability to manage multiple projects and priorities in a rapid-paced environment.
• Strong analytical and problem-solving skills with the ability to translate data into actionable marketing insights.
• Excellent communication, stakeholder management, project management, and organizational skills. Preferred Skills & Experience
• Experience with CRM platforms such as Zoho CRM or similar customer relationship management systems.
• Hands-on experience with email marketing platforms including Mailchimp, Zoho Campaigns or equivalent.
• Knowledge of SEO, SEMrush, Google Analytics and website performance optimization.
• Experience in website management, landing page creation, and content management systems (CMS).
• Experience in webinar, conference, exhibition, and event marketing.
• Experience in creating marketing collateral and promotional materials using Canva or similar design tools.
• Strong understanding of lead generation, marketing automation, audience segmentation, database management, and campaign analytics.
• Excellent communication, project management, organizational, and stakeholder management skills.

What We Offer
• Opportunity to work with an established international publishing and events organization.
• Exposure to global markets, industry-leading conferences, exhibitions, and digital campaigns.
• Opportunities to contribute directly to business growth through innovative marketing initiatives.

📌 Marketing Specialist (Bengaluru)
🏢 Alain Charles Publishing
📍 Bengaluru