About the Role
The Marketing Manager will be responsible for developing and executing marketing strategies, strengthening brand positioning, increasing store footfall and sales, managing public relations, building media relationships, and coordinating online and offline marketing activities. We are particularly interested in candidates from Kerala who understand the local market, consumer behaviour, retail trends, and regional media landscape. Candidates with experience in lifestyle retail, FMCG, fashion, furniture, home décor, or other consumer-facing industries will be given preference.

Key Responsibilities
1. Marketing Strategy & Planning
• Develop and implement marketing strategies aligned with business objectives and brand positioning.
• Prepare monthly, quarterly, and annual marketing plans and calendars.
• Identify target audiences, market trends, customer preferences, and growth opportunities.
• Plan integrated marketing campaigns to improve brand awareness, customer engagement, and sales.
• Monitor competitor activities and recommend effective marketing initiatives. 2. Retail & Store Marketing
• Develop strategies to increase physical store footfall, customer engagement, and sales conversions.
• Plan promotional campaigns for seasonal offers, festivals, product launches, and new store openings.
• Coordinate in-store branding, visual merchandising promotions, point-of-sale materials, and customer engagement activities.
• Work closely with store managers and sales teams to improve store performance.
• Develop local marketing initiatives to strengthen brand visibility across Kerala.
• Explore opportunities for retail partnerships, local collaborations, exhibitions, and customer outreach programmes. 3. Brand Management & Positioning
• Develop and maintain a consistent brand identity across all communication channels.
• Strengthen brand positioning through creative campaigns, brand storytelling, and customer-focused communication.
• Ensure consistency in advertising, promotional materials, and brand messaging.
• Identify opportunities to differentiate Dtale from competitors.
• Build brand awareness and customer loyalty through innovative marketing initiatives. 4. Public Relations & Media Management
• Develop and execute PR strategies to enhance brand reputation and market visibility.
• Build and maintain relationships with journalists, media houses, newspapers, magazines, digital publications, influencers, and industry stakeholders.
• Prepare press releases, media briefs, brand announcements, and corporate communications.
• Secure relevant media coverage, brand features, interviews, and editorial opportunities.
• Coordinate media interactions for product launches, store openings, exhibitions, and brand events.




• Manage PR agencies, media partners, and external communication professionals.
• Monitor media coverage, brand mentions, and public perception.
• Identify opportunities for strategic collaborations and partnerships.
• Coordinate brand communication during sensitive situations in consultation with management. 5. Digital Marketing & Social Media Coordination
• Oversee digital marketing initiatives across social media, websites, search engines, and other relevant platforms.
• Coordinate with digital marketing teams, designers, content creators, and external agencies.
• Ensure consistency between digital campaigns, PR activities, and offline retail promotions.
• Monitor campaign performance, audience engagement, website traffic, and lead generation.
• Identify opportunities to improve online brand visibility and customer enquiries. 6. Campaigns, Events & Brand Activations
• Plan and execute product launches, exhibitions, promotional events, and brand activations.
• Organize media events, influencer collaborations, customer engagement programmes, and local promotional activities.
• Manage marketing calendars, budgets, vendors, and external agencies.
• Ensure timely execution of campaigns and evaluate their effectiveness.
• Explore relevant industry events and partnerships to improve brand reach. 7. Sales Growth & Market Expansion
• Collaborate with sales, retail, and business development teams to achieve business targets.
• Develop initiatives to improve customer acquisition, conversion, retention, and repeat purchases.
• Identify new customer segments, market opportunities, and potential business partnerships.
• Use customer feedback, market research, and sales data to guide marketing decisions.
• Develop marketing initiatives suited to Kerala's retail and consumer market. 8. Budgeting & Performance Analysis
• Prepare and manage marketing and PR budgets.
• Monitor campaign expenditure, return on investment (ROI), and marketing effectiveness.
• Track store footfall, customer enquiries, conversions, sales growth, brand engagement, and media coverage.
• Prepare regular marketing performance reports and present insights to management.
• Recommend data-driven improvements to optimize marketing expenditure and campaign outcomes. 9. Team & Agency Management
• Lead and coordinate marketing team members, designers,



digital marketers, content creators, and PR agencies.
• Set transparent objectives, assign responsibilities, and monitor performance.
• Coordinate with internal departments to ensure smooth execution of marketing initiatives.
• Maintain strong relationships with vendors, media partners, agencies, and external stakeholders. Required Qualifications & Skills
• Bachelor's degree in Marketing, Business Administration, Mass Communication, Public Relations, or a related field.
• MBA in Marketing or a relevant postgraduate qualification will be an added advantage.
• 5–8 years of relevant experience in marketing, brand management, retail marketing, and public relations.
• Experience in lifestyle retail, FMCG, fashion, home décor, furniture, or other consumer-facing industries is preferred.
• Proven ability to plan and execute marketing campaigns that deliver measurable business results.
• Robust understanding of retail marketing, brand positioning, consumer behaviour, and market research.
• Experience in media relations, press communication, brand events, and reputation management.
• Knowledge of digital marketing, social media, and integrated marketing campaigns.
• Excellent communication, presentation, negotiation, leadership, and stakeholder management skills.
• Strong analytical abilities, project management skills, and budget management experience. Key Performance Indicators (KPIs)
• Growth in store footfall, customer enquiries, conversions, and marketing-driven sales.
• Improvement in brand awareness, brand positioning, and customer engagement.
• Quality, relevance, and reach of media coverage and PR initiatives.
• Successful execution of marketing campaigns, product launches, and events.
• Marketing campaign ROI and budget efficiency.
• Growth in customer acquisition, retention, and repeat purchases.
• Development of effective media relationships and strategic brand partnerships.
• Achievement of marketing objectives within agreed timelines and budgets. Preferred Candidate Profile
• Kerala-based candidates will be given priority.
• Candidates with a strong understanding of the Kerala market, regional consumer behaviour, and retail trends are preferred.
• Existing relationships with Kerala-based media houses, journalists, publications, influencers, and PR networks will be an added advantage.
• Candidates with proven experience in lifestyle retail chains, FMCG, fashion, furniture, home décor, or premium consumer brands are preferred.
• Candidates should have a balance of strategic planning, hands-on execution, leadership, and commercial awareness.
• Candidates must be willing to work from Kochi, Kerala. •

📌 Marketing Manager – Retail, Brand (Kochi)
🏢 Dtale
📍 Kochi