We are looking for a dynamic and result-oriented Area Sales Officer to drive sales and market development for our TMT steel products in Guwahati and the assigned territory.

The incumbent will be responsible for managing the dealer/distributor network, generating secondary sales, developing new business opportunities, managing collections, and strengthening relationships with contractors, builders, fabricators, engineers, and other key market influencers.

Key ResponsibilitiesSales & Target Achievement

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Achieve assigned monthly, quarterly, and annual sales targets.

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Develop and execute territory-wise sales plans for TMT products.

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Drive primary and secondary sales through dealers, distributors, and retailers.

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Ensure effective market coverage and product availability across the assigned territory.

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Identify recent business opportunities and develop untapped markets.

Dealer & Distributor Management

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Appoint and develop new dealers, distributors, stockists, and retailers.

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Maintain strong relationships with existing channel partners.

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Monitor dealer-wise sales, inventory, secondary movement, and outstanding payments.

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Communicate company schemes, pricing, promotions, and commercial policies to channel partners.

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Ensure adequate product stock at the dealer/retailer level.

Market Development

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Conduct regular market visits across Guwahati and assigned areas.

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Develop relationships with builders, contractors, fabricators, engineers, architects, and project consultants.

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Generate enquiries and convert potential customers into business.

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Identify upcoming residential, commercial, and infrastructure projects.

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Increase brand visibility and product penetration in the assigned territory.

Competitor & Market Intelligence

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Monitor competitor pricing, schemes, dealer margins, product movement, and market activities.

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Gather information on competitor brands and their distribution networks.

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Provide regular market intelligence and actionable feedback to management.

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Track changes in demand, market pricing, and customer preferences.

Collections & Credit Control

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Ensure timely collection of outstanding payments from dealers/customers.

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Monitor dealer credit limits and payment schedules.

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Coordinate with the finance/accounts team on outstanding and credit-related issues.

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Ensure adherence to company credit and commercial policies.

Customer Relationship Management

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Maintain strong relationships with key dealers, customers, contractors, and influencers.

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Address customer complaints and coordinate with relevant internal teams for resolution.

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Provide appropriate product information and support to customers.

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Ensure repeat business and long-term customer relationships.

Candidate Requirements

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Graduate in any discipline; MBA/PGDM in Sales & Marketing will be an advantage.

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2–5 years of experience in TMT steel, cement, construction materials, or other building-material industries.

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Candidates with an established dealer/distributor network in Guwahati/Assam will be preferred.

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Strong understanding of the local steel/building-material market.

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Excellent communication, negotiation, and relationship-management skills.

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Strong sales and target orientation.

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Willingness to travel extensively within the assigned territory.

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Good knowledge of MS Excel and basic sales reporting/MIS.

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Knowledge of Assamese/Hindi/English will be an advantage.

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Two-wheeler and valid driving licence preferred.

📌 Area Sales Officer (Guwahati)
🏢 Important Group
📍 Guwahati