Company: Ace Blend

Location:
Mumbai – Onsite Employment Type: Full-time

Experience:
3–6 years Industry Preference: D2C, E-commerce, FMCG, Wellness, Nutrition

About the Role
We are looking for an experienced Full-Stack Developer with strong core expertise in Shopify and D2C e-commerce to take ownership of the development, performance, maintenance, and overall technical ecosystem of the Ace Blend website. The ideal candidate should have robust hands-on experience in Shopify development, full-stack technologies, custom app development, API integrations, and UI/UX implementation. The candidate will be responsible for building scalable digital solutions, improving the website experience, and independently managing technical requirements across the Shopify ecosystem.

Key Responsibilities
Shopify & Full-Stack Development
• Own the end-to-end development, maintenance, and enhancement of the Shopify website.
• Develop and customize Shopify themes, storefront features, pages, and customer journeys.
• Work extensively with Shopify Liquid, HTML, CSS, JavaScript, and other relevant full-stack technologies.
• Manage frontend and backend development, Shopify configurations, apps, and custom functionalities.
• Build scalable and efficient solutions based on business and technical requirements.
• Troubleshoot and resolve website bugs, technical issues, and functionality-related concerns. Custom App & Feature Development
• Develop and maintain custom Shopify apps and functionalities based on business requirements.
• Build custom features, modules, workflows, and integrations to improve the D2C customer experience.
• Work with Shopify APIs, webhooks, and third-party APIs.
• Develop solutions that integrate Shopify with CRM, payment gateways, analytics, marketing, logistics, and other platforms.
• Manage and enhance existing custom applications and technical integrations. UI/UX & Frontend Experience




• Translate UI/UX designs and business requirements into responsive, functional web interfaces.
• Develop clean, user-friendly, and conversion-focused website interfaces.
• Work closely with Design and Marketing teams to implement website layouts and customer journeys.
• Identify opportunities to improve website usability, navigation, mobile experience, and overall customer experience.
• Ensure designs are accurately implemented across desktop and mobile platforms. Website Performance & Technical SEO
• Monitor and improve website speed, performance, scalability, and technical health.
• Identify and resolve performance bottlenecks and technical issues.
• Implement technical SEO requirements including indexing, sitemap, redirects, metadata, structured elements, and website architecture.
• Ensure the website is mobile-responsive and optimized across devices.
• Monitor critical customer journeys such as product discovery, cart, checkout, and payment. D2C & E-commerce Development
• Develop solutions specifically aligned with D2C e-commerce business requirements and customer journeys.
• Implement website changes for product launches, offers, bundles, promotions, and seasonal campaigns.
• Develop landing pages and campaign-specific website experiences.
• Work on conversion-focused improvements across the website.
• Understand e-commerce workflows, customer behavior, product structures, and online purchase journeys. Integrations & APIs
• Manage integrations with CRM, payment gateways, analytics tools, marketing platforms,



logistics platforms, and other third-party applications.
• Develop and maintain API and webhook-based integrations.
• Coordinate with external technology partners, agencies, and vendors for technical requirements.
• Ensure data flows accurately and efficiently between Shopify and connected platforms. Cross-Functional Collaboration
• Work closely with Business, Marketing, CRM, Content, and Design teams.
• Translate business requirements into practical technical solutions.
• Provide technical recommendations for improving the website and digital experience.
• Manage multiple development requirements and prioritize tasks based on business needs. Requirements
• 5–6 years of hands-on experience in Full-Stack Development with strong/core expertise in Shopify.
• Mandatory experience working with D2C/e-commerce businesses and Shopify-based websites.
• Strong expertise in Shopify, Shopify Liquid, HTML, CSS, and JavaScript.
• Solid understanding of frontend and backend development.
• Hands-on experience in custom Shopify app development and custom functionalities.
• Strong experience with Shopify APIs, webhooks, third-party APIs, and integrations.
• Experience working with CRM, payment, analytics, marketing, logistics, and other e-commerce integrations.
• Good understanding of UI/UX principles and responsive interface development.
• Experience in website performance optimization and technical SEO.
• Strong troubleshooting and problem-solving skills.
• Ability to independently manage the Shopify website and technical ecosystem end-to-end.
• Robust understanding of D2C customer journeys, e-commerce workflows, and conversion-focused website development.
• Good communication and stakeholder management skills.
• Ability to work in a fast-paced D2C environment and manage multiple priorities.

📌 Full Stack Developer (Mumbai)
🏢 Ace Blend
📍 Mumbai