Company Description Zybo is an AI-first product engineering company that partners with founders, startups, and global businesses to build, launch, and scale digital products. With over 7 years of experience and more than 500 projects delivered across India, the US, UK, GCC, Europe, and Australia, the team works across AI agents, LLM applications, automation, SaaS, web and mobile apps, custom software, IoT, hardware, embedded systems, UI/UX, and digital growth. Zybo supports the full product lifecycle, from transforming ideas into working solutions to modernizing and scaling existing products. The company brings technology, design, and engineering together to move products from concept to production and beyond, with a strong focus on quality, transparency, and long-term growth. Candidates joining Zybo can expect a dynamic environment working on cutting-edge, globally oriented digital products. Role Description This is a full-time, on-site Performance Marketer role based in Trivandrum. The Performance Marketer will be responsible for planning, executing, and optimizing data-driven digital marketing campaigns across channels such as search, social, display, and email to drive user acquisition and revenue growth for Zybo and its clients. Day-to-day tasks include conducting audience and keyword research, setting up and managing paid campaigns, monitoring performance metrics, and performing A/B tests to improve conversion rates and ROI. The role involves close collaboration with product, sales,



and content teams to align campaigns with business goals, refine messaging, and ensure consistent brand positioning. The Performance Marketer will also prepare performance reports, derive insights, and recommend strategic optimizations to improve overall marketing effectiveness. Qualifications
• Strong skills in performance marketing channels, including search engine marketing (SEM), paid social advertising, and display campaigns.
• Ability to work with analytics tools to track KPIs, interpret data, and optimize campaigns for ROI, conversion, and customer acquisition cost.
• Experience in conversion rate optimization, landing page testing, and funnel analysis to improve lead quality and user engagement.
• Working knowledge of digital marketing fundamentals such as SEO basics, email marketing, and retargeting strategies.
• Proficiency in using ad platforms (e.g., Google Ads, Meta Ads Manager, LinkedIn Ads) and web analytics tools (e.g., Google Analytics or similar).
• Strong communication and collaboration skills to work with cross-functional teams in a rapid-paced product and engineering environment.
• Ability to manage multiple campaigns simultaneously, prioritize tasks, and meet deadlines with attention to detail.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Prior experience in B2B or SaaS marketing, especially in technology or product engineering companies, is an advantage

📌 Perfomance Marketer (Thiruvananthapuram)
🏢 ZYBO
📍 Thiruvananthapuram