Job Description
? Salesforce Senior Developer (Marketing Cloud) Job Title: Senior Salesforce Developer ? Marketing Cloud

Experience:
5?8 Years Employment Type: Full-Time

Location:
Gurugram
- Customer Location Job Summary We are looking for an experienced Salesforce Senior Developer ? Marketing Cloud with 5?8 years of relevant experience to design, develop, integrate, and support Salesforce Marketing Cloud solutions. The candidate should have strong hands-on experience with Salesforce Marketing Cloud development, automation, integrations, and campaign execution. Salesforce certification is mandatory for this role. Experience with Tableau will be an added advantage.

Key Responsibilities
• Design and develop solutions using Salesforce Marketing Cloud.
• Develop and maintain Email Studio, Journey Builder, Automation Studio, Content Builder, and CloudPages.
• Create and manage SQL queries, Data Extensions, data models, and segmentation.
• Develop personalized and targeted marketing campaigns using AMPscript and other Marketing Cloud capabilities.
• Configure and maintain customer journeys, automation workflows, and scheduled processes.
• Integrate Salesforce Marketing Cloud with Salesforce CRM and other external systems using APIs and integration tools.
• Troubleshoot application, integration, data, and campaign-related issues.
• Perform code reviews, unit testing, deployment, and production support.
• Work closely with business analysts, architects, QA teams, and business stakeholders to understand requirements and deliver solutions.
• Ensure solutions follow Salesforce development and security best practices.
• Prepare technical documentation for developed solutions and integrations.
• Provide technical guidance and support to junior developers. Mandatory Skills
• 5?8 years of Salesforce development experience, with strong experience in Salesforce Marketing Cloud.
• Hands-on experience with:




• Marketing Cloud
• Email Studio
• Journey Builder
• Automation Studio
• Content Builder
• CloudPages
• Data Extensions
• SQL
• AMPscript
• Strong understanding of Salesforce Marketing Cloud data architecture and customer journeys.
• Experience with REST/SOAP APIs and system integrations.
• Good understanding of Salesforce CRM and integration concepts.
• Strong troubleshooting and problem-solving skills.
• At least one relevant Salesforce certification is mandatory. Salesforce Certification Candidates must hold a valid Salesforce certification relevant to the role, such as:
• Salesforce Certified Marketing Cloud Email Specialist
• Salesforce Certified Marketing Cloud Administrator
• Salesforce Certified Marketing Cloud Developer
• Salesforce Certified Marketing Cloud Engagement Developer Marketing Cloud-related Certification Will Be Preferred. Good to Have
• Hands-on experience with Tableau / Tableau CRM / Salesforce Analytics.
• Experience in building marketing dashboards and campaign analytics.
• Knowledge of Salesforce Data Cloud.
• Experience with Marketing Cloud Personalization.
• Knowledge of CI/CD and Salesforce deployment tools.
• Experience working in Agile/Scrum development environments.
• Experience with large-scale Salesforce integrations. Education
• Bachelor's degree in Computer Science, Information Technology, Engineering, or a related field.
• Relevant Salesforce certifications are mandatory. Key Competencies
• Robust communication and stakeholder management skills.
• Good analytical and problem-solving abilities.
• Ability to work independently as well as within a cross-functional team.
• Strong focus on quality, security, and maintainability.
• Ability to mentor junior team members and provide technical guidance. Available next action: Create a downloadable DOCX file here in this chat containing the editable prose above Salesforce, Salesforce Data Cloud

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