Sr. Brand Marketing Manager | Kimirica

Location:
Vile Parle (E), Mumbai, Maharashtra (On-site) Employment type: Full-time Please Read Before Applying Apply only if you have relevant experience in luxury or premium bath and body, skincare, fragrance, or home and wellness brands. If you don’t have experience in this industry, please don’t apply. It will save your time and ours. About Kimirica Kimirica is a premium, 100% vegan brand across bath and body, skincare, fragrance, and home and wellness, built around mindful, sensorial indulgence. We turn everyday rituals into moments of escape, and we are looking for someone to protect and grow that story.

About the Role
As Sr. Brand Marketing Manager, you will own Kimirica's brand marketing agenda across seasonal and BAU initiatives. You will drive the marketing calendar, 360° campaigns, omnichannel communication, brand guidelines and budgets, making sure every consumer touchpoint feels premium, consistent and unmistakably Kimirica.

What You'll Do
• Own the annual marketing calendar across festive, gifting, seasonal, launch and BAU campaigns
• Plan and run 360° integrated campaigns across digital, social, retail, CRM, influencer, PR and partnerships
• Write campaign briefs, manage approvals and deliver multiple campaigns on time without compromising the premium standard
• Ensure consistent omnichannel communication across D2C, retail, e-commerce, social, CRM, packaging and offline touchpoints
• Act as brand custodian: own brand guidelines, communication frameworks and playbooks,



and review campaigns and assets for brand adherence
• Own marketing budgets, track spends and campaign ROI, and optimise investments with Finance and stakeholders
• Manage campaigns end to end, from brief to post-campaign review, coordinating internal teams, creative agencies, media partners and vendors
• Partner with Creative, Digital, Retail, Product and E-commerce teams What You Bring
• 8+ years in brand marketing, with a strong track record in premium or luxury brands
• Bachelor's degree in Marketing, Business, Communications or a related field; MBA/PGDM in Marketing preferred
• Experience managing seasonal, festive and BAU marketing calendars from planning to execution
• Strong experience in 360° campaigns, omnichannel communication, budgets and brand governance
• Relevant experience in luxury/premium bath and body, skincare, fragrance, or home and wellness (mandatory)
• Solid understanding of consumer behaviour, brand communication and premium positioning
• Excellent aesthetic sense, storytelling and cross-functional stakeholder management How Success Is Measured Campaign delivery and timelines | 360° campaign effectiveness | Brand consistency and guideline compliance | Budget utilisation | Consumer engagement | Campaign performance and ROI Skills Brand Marketing, 360° Campaign Planning, Marketing Calendar, Omnichannel Communication, Brand Guidelines, Campaign Management, Creative Briefing, Budget Management, Agency Management, Premium Brand Building, Consumer Insights

📌 Senior Brand Marketing Manager (Mumbai)
🏢 Kimirica
📍 Mumbai