Senior Application Marketing ManagerPreferred Background: Astrology and Online Consultation Services Company: Baelit Digital Private Limited

Location:
Noida, Sector 132, Uttar Pradesh Employment Type: Full-time, On-site

Experience:
Minimum 6+ years of relevant experience Compensation: Up to ₹36 LPA or more for exceptional candidates Joining: Immediate / Short Notice

About the Role
Baelit Digital Private Limited is seeking a strategic and execution-oriented Senior Application Marketing Manager with proven experience in mobile app launches, Go-to-Market (GTM) strategy, and app growth marketing. The candidate will be responsible for planning and executing the complete marketing lifecycle of the application, from pre-launch strategy and market positioning to launch execution, user acquisition, engagement, retention, and revenue growth. The ideal candidate should have successfully contributed to launching a mobile application and possess the ability to convert business objectives into actionable marketing strategies, manage cross-functional execution, and drive measurable growth. Experience in astrology, spiritual services, or online consultation platforms will be strongly preferred.

Key Responsibilities
• Develop and execute the end-to-end marketing strategy for the mobile application, covering pre-launch, launch, and post-launch growth.
• Lead Go-to-Market (GTM) strategy and execution, including market research, target audience identification, competitor analysis, positioning, messaging, channel selection, and launch planning.
• Plan and execute app launch campaigns to build awareness, generate initial traction, drive app installs, and establish a solid user base.
• Develop growth plans focused on user acquisition, activation, engagement, retention, referrals, and revenue generation.
• Plan and manage integrated marketing campaigns across performance marketing, paid advertising, social media, influencer marketing, content, partnerships, and other relevant channels.




• Define marketing objectives, budgets, timelines, campaign calendars, and KPIs; monitor performance and optimise campaigns to achieve growth targets.
• Coordinate with product, app development, content, social media, design, and operations teams to ensure timely execution of marketing initiatives.
• Collaborate with product and development teams to align app features, user journeys, promotional activities, launch milestones, and marketing priorities.
• Use analytics tools, CRM platforms, dashboards, and market research to track campaign performance, understand user behaviour, and improve conversion and retention.
• Identify growth opportunities, experiment with new acquisition channels, and implement data-driven strategies to scale the application.
• Manage external agencies, influencers, vendors, and marketing partners, ensuring effective execution and measurable outcomes.
• Present regular performance reports to senior management, covering campaign results, user growth, marketing expenditure, challenges, and action plans.
• Take complete ownership of marketing execution, ensuring that strategies are translated into practical action plans and delivered within defined timelines. Qualifications
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; relevant practical experience will also be considered.
• Certifications in digital marketing, performance marketing, app marketing, analytics, or growth marketing will be an advantage. Required Experience & Skills
• Minimum 6+ years of relevant experience in app marketing,



growth marketing, digital marketing, or Go-to-Market execution.
• Proven experience in launching a mobile application, including pre-launch preparation, launch campaigns, user acquisition, and post-launch growth.
• Strong understanding of app-focused GTM strategy, including market positioning, audience segmentation, launch planning, channel strategy, and campaign execution.
• Demonstrated ability to develop and execute marketing plans that deliver measurable growth for mobile applications or digital consumer businesses.
• Hands-on experience in performance marketing, paid acquisition, social media growth, influencer campaigns, and conversion optimisation.
• Understanding of app marketing metrics, including installs, cost per install (CPI), customer acquisition cost (CAC), activation, retention, conversion rates, and lifetime value (LTV).
• Ability to translate business objectives into actionable marketing strategies, budgets, timelines, and measurable deliverables.
• Experience with marketing analytics, app performance tracking, CRM platforms, and reporting dashboards.
• Strong project management, execution, communication, problem-solving, and stakeholder-management skills.
• Ability to manage multiple initiatives and coordinate effectively with cross-functional teams. Preferred Industry Background
• Strong domain knowledge or prior experience in astrology, spiritual services, or online consultation platforms is strongly preferred.
• Experience marketing astrology applications, consultation marketplaces, or other app-based consumer services will be an advantage.
• Experience taking an application from pre-launch GTM planning through launch and sustained growth will be highly valued.
• A track record of driving app downloads, user engagement, customer acquisition, and revenue growth through structured marketing initiatives will be an added advantage.

📌 Senior Application Marketing Manager (Karamba)
🏢 BaeLIT Digital
📍 Karamba