Sr Consultant, Primary Market Research (Bengaluru)

Sr Consultant, Primary Market Research (Bengaluru)

27 Oct
|
Iqvia
|
Bengaluru

27 Oct

Iqvia

Bengaluru

Work

Experience:
8 to 15 Years Work

location:
Pan India Work Mode: Hybrid Job Overview The Senior Consultant will lead complex primary market research engagements with a solid emphasis on robust research design, advanced quantitative methodologies, and strategic insight generation. This role requires deep expertise in questionnaire design, sampling frameworks, statistical analysis, and interpretation of advanced techniques to drive high-impact client decisions.

Key Responsibilities
• Design and execute end-to-end market research projects by translating business objectives into research frameworks, methodologies, and measurable KPIs.
• Develop robust sampling strategies, including sample size estimation, quota management, respondent targeting, and bias mitigation approaches.
• Create high-quality quantitative and qualitative questionnaires using appropriate scaling techniques and advanced research methodologies such as MaxDiff and segmentation frameworks.
• Lead data analysis and statistical modeling, applying techniques such as regression analysis, hypothesis testing, TURF, and segmentation to generate meaningful insights.
• Develop structured analysis plans, interpret complex datasets, and translate findings into actionable business recommendations.
• Prepare client-ready reports and presentations with clear storytelling, impactful visualizations, and strategic insights.
• Manage client relationships and stakeholder engagements, ensuring high-quality project delivery, adherence to timelines, and client satisfaction.




• Mentor junior team members, promote methodological rigor, and drive best practices in research design, analytics, and insight generation. Required Skills & Experience
• 8+ years of experience in primary market research with strong expertise in quantitative research design, survey development, sampling methodologies, and analytics.
• Preferred experience in the pharmaceutical, consumer healthcare, or health & wellness sectors.
• Strong hands-on experience with advanced analytical techniques, including regression analysis, MaxDiff (Best-Worst Scaling), TURF analysis, and statistical hypothesis testing.
• Proven ability to transform complex data into actionable insights, strategic recommendations, and business-focused outcomes.
• Demonstrated experience managing senior client stakeholders and delivering high-impact research and consulting engagements.
• Excellent communication, presentation, and storytelling skills, with the ability to simplify complex analytical findings into compelling narratives.
• Strong leadership and collaboration capabilities, with experience mentoring teams, developing talent, and contributing to reports, presentations, workshops, and consulting engagements within cross-functional and matrixed environments. Educational Qualifications
• Bachelor's Degree Life Sciences / Economics / Business Pref Or
• Master's Degree Life Sciences / Economics / Business Pref Or
• Ph.
D. With commercial experience in the healthcare industry Pref

📌 Sr Consultant, Primary Market Research (Bengaluru)
🏢 Iqvia
📍 Bengaluru

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