We are looking for experienced candidate to generate pipeline by researching target accounts, executing multi-channel outreach, and booking high-quality discovery meetings for Sales/BD leads. Manage inbound leads with rapid response times, maintain accurate CRM hygiene, and provide feedback to refine ICPs, campaigns, and messaging.

Key Responsibilities
Prospecting and Research
• Identify and prioritize target accounts and buyer personas in the US market.
• Build and enrich lead lists using LinkedIn Sales Navigator and data providers (Apollo/ZoomInfo).
• Map buying committees and tailor outreach with relevant case studies and industry insights. Outbound and Inbound Execution
• Run multi-channel sequences (email, phone, LinkedIn, video) with tailored messaging.
• Meet daily/weekly activity targets (calls, emails, LinkedIn touches) and A/B test messaging.
• Qualify inbound leads against ICP and criteria (budget, authority, need, timeline) and book discovery calls.
• Maintain rapid response SLAs for inbound leads (e.g., under 15 minutes during coverage windows). Discovery and Handoff
• Conduct initial qualification calls to understand pain points, priorities, and timing.
• Book and confirm high-quality meetings for Account Executives/BD Leads with thorough notes in CRM.
• Ensure clean handoffs with agendas, discovery summaries, and next steps documented. Automation and AI in Outreach
• Leverage automation and AI-enabled tools to scale personalized outreach at quality.
• Build, test, and optimize sequences, snippets, call scripts,



and templates; standardize wins in playbooks.
• Use personalization at scale (signals, triggers, role-based pain points) while maintaining deliverability and compliance. CRM and Reporting
• Maintain 100% data accuracy in CRM (HubSpot/Salesforce/GHL): lead status, activities, next steps, and source attribution.
• Track and report weekly on meetings booked, show rates, SQLs, conversion rates, and campaign performance.
• Keep sequences, templates, and contact lists organized, compliant, and up to date. Collaboration and Feedback
• Partner with Marketing to refine ICPs, campaigns, and messaging based on field feedback.
• Coordinate with BD/Delivery teams to leverage portfolios, case studies, and solution narratives in outreach.
• Share competitive and market insights to improve positioning, messaging, and targeting. Process Improvement and Tools
• Use HubSpot Sequences, Salesforce, GHL, dialers, Sales Navigator, Apollo/ZoomInfo, Calendly, and Loom to improve efficiency.
• Test subject lines, call scripts, and cadences; document learnings in enablement materials.
• Follow and improve SDR processes for lead routing, SLAs, and pipeline hygiene. Qualifications
• Bachelor’s degree in Business,



Marketing, Communications, or related field.
• 1–3 years in SDR/BDR/Inside Sales for technology, software, or digital/IT services targeting US markets.
• Proven success in booking meetings and creating qualified pipeline. Experience
• Hands-on experience with CRM platforms: HubSpot, Salesforce, and GoHighLevel (GHL).
• Running outbound campaigns and qualifying inbound leads with measurable results.
• Analyzing outreach performance and optimizing messaging, cadences, and channels.
• Demonstrated use of automation and AI tools in sales outreach. Skills and Competencies
• Excellent written and verbal communication; confident on phone and video.
• Robust research, personalization, and objection-handling skills.
• Analytical mindset; comfortable with dashboards, conversion metrics, and A/B testing.
• Organized, self-driven, and able to work across US time zones.
• Proficient with Microsoft Office or Google Workspace.
• Understanding of software, web development, or IT services is a plus. Tool Stack
• CRM: HubSpot, Salesforce, GHL (GoHighLevel).
• Data/Prospecting: LinkedIn Sales Navigator, Apollo, ZoomInfo.
• Engagement: HubSpot Sequences, dialer, email warm-up tools, Calendly, Loom.
• Analytics: CRM dashboards, sequence analytics, spreadsheet tracking.

Working Hours
• In-office from Goa with required overlap with US hours (EST).
• Flexibility to cover outreach and inbound responses aligned to US time zones.

📌 Sales Development Representative (India)
🏢 SJ Innovation
📍 India