• Plan and execute paid marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other relevant platforms.
• Drive customer acquisition, website traffic, conversions, and revenue through performance marketing campaigns.
• Monitor and optimise campaigns based on ROAS, ROI, CAC, CPL, CPA, CTR, CPC, and conversion rates.
• Manage campaign budgets and ensure effective utilisation of advertising spends.
• Identify opportunities to improve campaign performance and scale successful campaigns.
• Conduct A/B testing of ad creatives, audiences, messaging, campaigns, and landing pages.
• Work closely with the Creative and Content teams to develop performance-focused ad creatives and communication.
• Collaborate with the E-commerce and Marketing teams to optimise the customer journey and conversion funnel.
• Analyse campaign data and prepare regular performance reports with actionable insights.
• Monitor audience behaviour, campaign trends, and competitor activities to identify growth opportunities.
• Assist in developing and optimising marketing funnels and landing pages for better conversion.
• Stay updated with the latest paid media trends, platform updates, tools, and digital marketing practices.
• Support the team in achieving monthly acquisition, revenue, and performance targets. Requirements




• Minimum 1 year of experience in Performance Marketing / Paid Media / Digital Marketing.
• Hands-on experience with Google Ads and Meta Ads is mandatory.
• Strong understanding of PPC, paid social, campaign optimisation, and digital marketing funnels.
• Experience in managing and optimising advertising budgets.
• Good understanding of key performance metrics such as ROAS, ROI, CAC, CPL, CPA, CTR, CPC, and conversion rate.
• Experience with A/B testing and campaign experimentation.
• Strong analytical and problem-solving skills.
• Ability to interpret campaign data and convert insights into actionable improvements.
• Good communication and cross-functional collaboration skills.
• Experience in D2C, e-commerce, skincare, beauty, FMCG, or consumer brands will be an added advantage.
• Working knowledge of Google Analytics / GA4, Google Tag Manager, and Meta Business Manager will be preferred. Advantages
• A growing skincare brand with a focus on science-backed, dermatologist-led products
• A collaborative work culture where ideas are heard and teamwork is valued
• Opportunities to learn, take ownership, and grow with the company
• Exposure to how a skincare brand works, across teams and functions
• A supportive and inclusive workplace

📌 Performance Marketing Executive (Ahmedabad)
🏢 Dermatouch
📍 Ahmedabad