Non-Negotiable Requirements

- - - - - - - - AI Originality Policy

We value original thinking, independent research and genuine writing ability. Candidates must be able to demonstrate their own creative process and authorship.

AI-generated content presented as original work will not be accepted. The selection process may include a practical writing assessment completed without generative AI assistance.

Content Writer - Luxury Premium Brands

Experience: 2-3 Years

Employment Type: Full-Time

Location: Remote

Department: Content Brand Communications

About the Role

Ascella Group is looking for a skilled Content Writer with qualified experience working with luxury, premium or culturally positioned brands.

We are looking for someone who understands that luxury communication goes beyond promotional copy. It requires an understanding of brand positioning, philosophy, cultural relevance, craftsmanship, heritage and audience psychology.

The ideal candidate should be able to develop original, thoughtful and compelling content across social media, websites, editorial publications, founder profiles and professional documentation while maintaining a distinct voice for each brand.

Key Responsibilities

1. Brand Storytelling Editorial Writing
- Develop original content aligned with each brands positioning, philosophy, voice and target audience.
- Write website copy, blogs, guest posts, journal articles, editorial features, interviews and thought leadership pieces.
- Research brand histories, industry developments, cultural themes and relevant topics to develop meaningful narratives.




- Maintain high standards of originality, factual accuracy, language and editorial quality.

- Social Media Content Ghostwriting

- Write content for LinkedIn, Instagram, Pinterest, Facebook and other relevant platforms.
- Develop social media captions, post copy, content series, campaign narratives, biographies and profile descriptions.
- Ghostwrite LinkedIn posts, thought leadership articles and professional communications for founders and senior executives.
- Adapt content to each platform and individuals voice while maintaining brand consistency.
- Collaborate with graphic designers to align written content with visual storytelling.

- Website Content SEO

- Develop website copy, blogs, landing pages, guest posts and journal articles.
- Conduct research and keyword analysis to support organic visibility and content discoverability.
- Apply SEO best practices without compromising writing quality, brand voice or editorial integrity.
- Identify opportunities to repurpose existing content across platforms and formats.
- Collaborate with the marketing team to improve content relevance and performance.

- Research, Documentation Professional Writing

- Prepare professional documents, reports, research briefs, presentations,



proposals and other written materials as required.
- Conduct thorough research and organise complex information into clear, structured documents.
- Develop brand messaging frameworks, content briefs, editorial guidelines and supporting documentation.
- Ensure clarity, accuracy, consistency and appropriate tone across internal and external communications.

- Brand Research Creative Thinking

- Understand each brands positioning, philosophy, audience, industry and cultural context before developing content.
- Translate brand strategy into narratives that communicate identity, craftsmanship, heritage, intellectual depth and distinctive points of view.
- Identify relevant cultural conversations, industry insights and editorial opportunities.
- Avoid generic marketing language, superficial luxury clich s and repetitive content.
- Manage multiple brand voices without making their content sound interchangeable.

- Content Planning Collaboration

- Work with designers, social media managers and marketing teams to plan and execute content.
- Maintain content calendars, editorial schedules, briefs and documentation.
- Incorporate feedback while preserving the integrity of each brands voice.
- Manage multiple projects and deadlines while maintaining high standards of quality and originality.

Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Content Writer Luxury and Premium Brands (India)
🏢 Ascella Infosec Opc
📍 India