Role Overview

The Sales Team is the Company's frontline representative in the market, responsible for driving primary and secondary sales within an assigned territory. The role involves selling at mom-and-pop shops and general stores, with daily visits to retail outlets, booking orders, ensuring fulfilment through the Company's distributor, and maintaining strong in-market execution and reporting discipline. It also includes identifying and onboarding new distributors and managing their primary and secondary sales performance.

Key Responsibilities

Distributor Development & Management

- Identify, evaluate and onboard new distributors in the assigned territory, in line with the Company's appointment criteria and approval process.
- Complete distributor onboarding formalities and documentation, and ensure the distributor is ready to service the territory.
- Manage the day-to-day relationship with each distributor, including stock availability, order servicing and issue resolution.
- Review distributor performance regularly, covering coverage, fill rate and sales delivered, and escalate gaps to the Reporting Manager.

Primary & Secondary Sales

- Own primary sales (Company to distributor): drive distributor orders and replenishment, and ensure the distributor holds adequate stock for the territory.
- Own secondary sales (distributor to retailer): drive outlet-level offtake and make sure primary stock converts into retail sales.
- Track primary and secondary sales against monthly targets and take corrective action where the territory is behind.

Sales & Order Management

- Sell the Company's range at mom-and-pop shops and general stores in the assigned territory, building the outlet base and driving repeat orders.
- Visit all assigned retail outlets as per the defined beat plan.
- Book orders from retailers based on demand, stock availability and ongoing Company schemes.
- Coordinate with the assigned distributor to ensure accurate and timely order fulfilment.
- Follow up on deliveries and resolve fulfilment issues (short supply, delays or damages) promptly.





Beat & Territory Discipline

- Complete 100% of the assigned beat as per the daily/weekly journey plan.
- Maintain outlet coverage and visit-frequency targets across the territory.
- Plan visits efficiently to maximise outlet coverage within working hours.

Reporting & Data Sanctity

- Record every outlet visit, order and market activity accurately via the Company's sales app / DMS.
- Ensure all data logged is genuine and real-time, with no false visits, backdated entries or fabricated orders (data sanctity).
- Submit daily sales, stock and market-activity reports in the format and timelines specified by the Company.

In-Store Execution

- Ensure proper product display and shelf visibility at each outlet, as per Company display norms.
- Place and maintain marketing material / POSM (posters, standees, danglers, shelf strips) at outlets.
- Ensure stock rotation (FIFO) and that no expired or damaged stock remains on shelf.

Market Intelligence

- Gather retailer feedback on product acceptance, pricing and service issues.
- Track competitor products, pricing, schemes and new launches within the territory.
- Share actionable market and retailer insights with the Reporting Manager on a regular basis.

Skills & Qualifications

- Candidates with 1+ years of experience are welcome to apply.
- Graduate in any stream preferred.
- Prior experience in FMCG field sales, distribution or retail is an advantage but not mandatory.
- Two-wheeler with a valid driving licence, required for daily market visits.
- Smartphone with basic digital literacy to operate the Company's sales reporting app.
- Good communication and interpersonal skills; familiarity with the local market and language.
- Self-driven, disciplined, and comfortable working towards daily/weekly sales targets.

What We Offer

- Fixed salary with a performance-linked incentive structure.
- Field allowances, as applicable per Company policy.
- Structured on-the-job training and a transparent growth path within Super Consumer Group's sales organisation.
- The opportunity to build a category from the ground up with Super Consumer Group.

Contact - [email protected]

📌 Senior Sales Officer /Assistant Sales Manager - General Trade (New Delhi)
🏢 Super Consumer Group
📍 New Delhi