Company: People Matters

Location: Gurugram, Haryana/ Bangalore (Hybrid)

Employment Type: Full-time

Experience: 03 Years

About People Matters

People Matters is a leading HR media and knowledge platform connecting HR leaders, business decision-makers, and organizations through industry events, conferences, roundtables, digital campaigns, webinars, and thought leadership initiatives.

About the Role

We are looking for a proactive and curious Sales Development Representative to join our B2B Partnerships team. In this role, you will identify potential clients, research target accounts, connect with key decision-makers, and generate qualified leads for our sales team.

This is an opportunity for someone who enjoys research, communication, and building new business relationships.

Key Responsibilities

Identify and prospect potential clients across HR-related businesses, including HR Tech, recruitment, staffing, HR consulting, learning & development, and other HR service providers, to drive new business opportunities for People Matters.

Research target companies and identify the right decision-makers for potential partnerships.

Generate leads through LinkedIn, company websites, industry networks and other relevant channels.

Reach out to prospects through personalized emails, LinkedIn messages,



and phone calls.

Follow up with prospects, understand their business needs, and qualify potential opportunities.

Schedule meetings for the sales team and share relevant insights to support productive conversations.

Maintain accurate prospect information, outreach records, and follow-ups in the CRM.

Stay updated on industry developments and identify new business and partnership opportunities.

Requirements & Qualifications

Bachelor's degree in any discipline.

0–3 years of experience in sales, lead generation, business development, inside sales, or a similar role.

Good written and verbal communication skills.

Solid research skills and the ability to identify relevant prospects and decision-makers.

Familiarity with LinkedIn tools like Lusha, Apollo.io, and CRM tools is an advantage.

A proactive attitude, willingness to learn, and a disciplined approach to follow-ups.

Why Join People Matters?

Work at the intersection of HR, technology, and business while gaining hands-on experience in B2B sales, lead generation, and strategic partnerships. Build valuable skills, work with a collaborative team, and grow your career in business development and enterprise sales.

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